Yahoo! to Acquire 5to1; Extends Advertising Leadership and Publisher Relationships
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, announced
it has signed a definitive agreement to acquire 5to1 Holding Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance
consisting exclusively of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers top brand
advertisers premium inventory at mass scale. The acquisition of 5to1 will enable Yahoo! to build upon its publisher partnerships
and expand its premium inventory.
"5to1's innovative platform and premium private marketplace will further enable Yahoo! to extend our advertising leadership,"
said Wayne Powers, SVP, Advertising Sales for the North America region. "5to1 provides additional access to publishers and
unlocks the value of unsold inventory for premium brand advertisers."
5to1 focuses on premium brands and media partnered in a marketplace environment, enabling major media publishers to fill
unsold inventory with premium advertisements. 5to1 works with more than 20 premium publishers.
"We're thrilled for our media partners that Yahoo! is backing our platform and the alliance," said James Heckman, 5to1 CEO
and co-founder. "The 5to1 team is looking forward to joining Yahoo! at the close of the transaction and being part of its global
reach."
Yahoo! expects to close the acquisition in the second quarter. After the close of the transaction, the 5to1 team will be joining
Yahoo! as part of the Ad Marketplaces group.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more
than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's
blog, Yodel Anecdotal (yodel.yahoo.com).
it has signed a definitive agreement to acquire 5to1 Holding Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance
consisting exclusively of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers top brand
advertisers premium inventory at mass scale. The acquisition of 5to1 will enable Yahoo! to build upon its publisher partnerships
and expand its premium inventory.
"5to1's innovative platform and premium private marketplace will further enable Yahoo! to extend our advertising leadership,"
said Wayne Powers, SVP, Advertising Sales for the North America region. "5to1 provides additional access to publishers and
unlocks the value of unsold inventory for premium brand advertisers."
5to1 focuses on premium brands and media partnered in a marketplace environment, enabling major media publishers to fill
unsold inventory with premium advertisements. 5to1 works with more than 20 premium publishers.
"We're thrilled for our media partners that Yahoo! is backing our platform and the alliance," said James Heckman, 5to1 CEO
and co-founder. "The 5to1 team is looking forward to joining Yahoo! at the close of the transaction and being part of its global
reach."
Yahoo! expects to close the acquisition in the second quarter. After the close of the transaction, the 5to1 team will be joining
Yahoo! as part of the Ad Marketplaces group.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more
than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's
blog, Yodel Anecdotal (yodel.yahoo.com).
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