Opera raises the bar for mobile advertising
Opera Software announced that their Open Mobile Ad Exchange is now live with two new features that will allow customers to better understand their users and also give publishers and advertisers the ability to participate in a real-time auction for ad impressions.
Whether you are a carrier seeking to better serve your customers, a publisher looking to better monetize your site, or an advertiser trying to understand where you can reach your target audience, the Open Mobile Ad Exchange gives you an easy to use, reliable source of market intelligence closely coupled to a finely tuned real-time bidding platform.
Opera Mobile Audience Network
The newly launched Opera Mobile Audience Network provides fine-grain analytics and intelligence for carriers, OEMs, advertisers and publishers to better understand their mobile audiences and monetize their mobile properties. In addition to receiving timely measurement of mobile Internet traffic, customers benefit from market intelligence created by trend data collection across more than 100 million mobile users.
Empowered by this market intelligence customers can visualize and address individual market segments, increase the value of the mobile audience to advertisers and develop key insight into content, trends and preferences.
All of this is delivered in an environment that protects consumer privacy and without the use of any personally identifiable information.
New bid and ask system
To better monetize the mobile audience, advertisers and publishers can participate in an open auction powered by Opera’s new bid and ask system. Using this service enhancement, publishers can ask for a specific price for their ad inventory based on the unique real-time value offered by their mobile subscribers to advertisers. Similarly, advertisers can place bids for specific types of mobile web traffic. The Open Mobile Ad Exchange matches advertising bidders with publishers in real time, based on audience and price requirements.
“In managing more than 20 billion mobile ad requests and delivering more than 60 billion mobile Internet page views per month, Opera is in a unique position to provide robust mobile audience data and to fuel a real-time bidding service,” said Lars Boilesen, CEO, Opera Software. “Today we extend our knowledge of the mobile Internet to empower others in the industry with accurate information to understand markets, devices and aggregated usage patterns of an increasingly savvy global mobile audience.”
For more details visit http://www.opera.com/OMAE.html
About Opera Software ASA
The worldwide World Wide Web. Any device, any platform, any bandwidth, absolutely anywhere in the world — Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. 200 million people (and counting) are using the Opera, Opera Mobile and Opera Mini browsers. Participation changes everything. Learn more about Opera at www.opera.com.
Whether you are a carrier seeking to better serve your customers, a publisher looking to better monetize your site, or an advertiser trying to understand where you can reach your target audience, the Open Mobile Ad Exchange gives you an easy to use, reliable source of market intelligence closely coupled to a finely tuned real-time bidding platform.
Opera Mobile Audience Network
The newly launched Opera Mobile Audience Network provides fine-grain analytics and intelligence for carriers, OEMs, advertisers and publishers to better understand their mobile audiences and monetize their mobile properties. In addition to receiving timely measurement of mobile Internet traffic, customers benefit from market intelligence created by trend data collection across more than 100 million mobile users.
Empowered by this market intelligence customers can visualize and address individual market segments, increase the value of the mobile audience to advertisers and develop key insight into content, trends and preferences.
All of this is delivered in an environment that protects consumer privacy and without the use of any personally identifiable information.
New bid and ask system
To better monetize the mobile audience, advertisers and publishers can participate in an open auction powered by Opera’s new bid and ask system. Using this service enhancement, publishers can ask for a specific price for their ad inventory based on the unique real-time value offered by their mobile subscribers to advertisers. Similarly, advertisers can place bids for specific types of mobile web traffic. The Open Mobile Ad Exchange matches advertising bidders with publishers in real time, based on audience and price requirements.
“In managing more than 20 billion mobile ad requests and delivering more than 60 billion mobile Internet page views per month, Opera is in a unique position to provide robust mobile audience data and to fuel a real-time bidding service,” said Lars Boilesen, CEO, Opera Software. “Today we extend our knowledge of the mobile Internet to empower others in the industry with accurate information to understand markets, devices and aggregated usage patterns of an increasingly savvy global mobile audience.”
For more details visit http://www.opera.com/OMAE.html
About Opera Software ASA
The worldwide World Wide Web. Any device, any platform, any bandwidth, absolutely anywhere in the world — Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. 200 million people (and counting) are using the Opera, Opera Mobile and Opera Mini browsers. Participation changes everything. Learn more about Opera at www.opera.com.
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