Smartphones a real menace to camera society
The impact of smartphones on the camera business has been highlighted in a new report that reveals that 44% of smartphone owners claim the device has replaced their digital camera.
According to a recent Prosper Mobile Insights survey in the US, smartphones have replaced a myriad of devices, headed by:
Alarm clock 61.1%
GPS 52.3%
Digital camera 44.3%
Personal planner 41.6%
Landline phone 40.3%
MP3 player 37.6%
Video camera 34.2%
This survey coincides with the release of Photo Marketing Association’s 2011 Smartphone Report, a major research study into the picture-taking behaviour of smartphone users.
“The growth of cameras in cell phones has been a documented trend for more than a decade. The promise of truly portable, high-quality imaging, however, was left unfulfilled until phones became ‘smart,’" said PMA publisher Gary Pageau.
The 116-page report covers a survey of more than 2000 smartphone users. Topics included picture-taking behaviour (quantity and quality perception), buying influences, photography functions, photo apps and output preferences.
Meantime, Olympus Imaging Australia this month launches its ‘Get a Real Camera’ campaign, which includes outdoor sites and point-of-sale posters that carry messages such 'A camera phone is to photography what two minute noodles are to cooking' and ‘If your camera sends text messages, that will explain why your photos are rubbish'.
The website link ‘Getarealcamera.com’ goes directly to the Olympus site.
“We want consumers to get their hands on a real camera, a camera that’s not built into a phone,” said PEN product manager, Kristie Radtke.
source
According to a recent Prosper Mobile Insights survey in the US, smartphones have replaced a myriad of devices, headed by:
Alarm clock 61.1%
GPS 52.3%
Digital camera 44.3%
Personal planner 41.6%
Landline phone 40.3%
MP3 player 37.6%
Video camera 34.2%
This survey coincides with the release of Photo Marketing Association’s 2011 Smartphone Report, a major research study into the picture-taking behaviour of smartphone users.
“The growth of cameras in cell phones has been a documented trend for more than a decade. The promise of truly portable, high-quality imaging, however, was left unfulfilled until phones became ‘smart,’" said PMA publisher Gary Pageau.
The 116-page report covers a survey of more than 2000 smartphone users. Topics included picture-taking behaviour (quantity and quality perception), buying influences, photography functions, photo apps and output preferences.
Meantime, Olympus Imaging Australia this month launches its ‘Get a Real Camera’ campaign, which includes outdoor sites and point-of-sale posters that carry messages such 'A camera phone is to photography what two minute noodles are to cooking' and ‘If your camera sends text messages, that will explain why your photos are rubbish'.
The website link ‘Getarealcamera.com’ goes directly to the Olympus site.
“We want consumers to get their hands on a real camera, a camera that’s not built into a phone,” said PEN product manager, Kristie Radtke.
source
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