Android vs. iPhone: Different OS, different habits
Did you know that Android users are actually more likely to be active on music web sites than iPhone owners? Or, that feature phone users are the most active social web users? These stats and more are available in this month’s State of the Mobile Web report where we take a look at the differences between web usage for Android, iPhone, Blackberry, Windows Phone and feature phones users. Anonymous, aggregated data from the AdMarvel Open Audience Network show the differences in surfing habits between the different mobile platforms.
Some differences include:
Windows Phone users are more likely to visit email and communications sites compared to users of other platforms.
Are Android users more educated than users of the other platforms? Maybe, as they are the biggest group in the Education category. Education includes the websites for universities and general education.
Android users are the least likely to visit social media websites using their browser.
The data comes from statistics produced by the Opera Mini mobile web browser, a cloud-based browser currently in use by more than 131 million users each month. Read the full State of the Mobile Web report; check out the top categories and how each platform fares in each category of the interactive list.
Focus on Europe
Each month, the State of the Mobile Web report has a closer look at one out of six regions for a traffic analysis. This month, we focus on Europe. The top 10 countries using the Opera Mini browser in this region are the United Kingdom, Poland, Germany, Italy, Spain, Romania, Serbia, France, Hungary and Czech Republic. Note: High-ranking countries such as Belarus and Russia are counted under CIS, not Europe.
For September, Hungary and Romania led the growth race for the greatest number of Opera Mini users, while Hungary and Serbia showed the most page-view growth. For the most data-hungry countries, Hungary and Spain topped the list, meaning they viewed the most data-intensive pages, e.g., sites with lots of pictures.
During September, Opera Mini users accessed 11.6 petabytes of uncompressed data — that’s six times more than the total storage capacity of the human brain (or, one ninth of the android robot Data in “Star Trek: The Next Generation”, according to statistics search engine Wolfram Alpha).
For more information, go to www.opera.com/smw/.
About AdMarvel
AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to source, provision, manage and track advertising easily from virtually any ad network or direct-sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.
About Opera Software ASA
The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right. 200 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the Internet. Our vision of one Web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at www.opera.com.
Some differences include:
Windows Phone users are more likely to visit email and communications sites compared to users of other platforms.
Are Android users more educated than users of the other platforms? Maybe, as they are the biggest group in the Education category. Education includes the websites for universities and general education.
Android users are the least likely to visit social media websites using their browser.
The data comes from statistics produced by the Opera Mini mobile web browser, a cloud-based browser currently in use by more than 131 million users each month. Read the full State of the Mobile Web report; check out the top categories and how each platform fares in each category of the interactive list.
Focus on Europe
Each month, the State of the Mobile Web report has a closer look at one out of six regions for a traffic analysis. This month, we focus on Europe. The top 10 countries using the Opera Mini browser in this region are the United Kingdom, Poland, Germany, Italy, Spain, Romania, Serbia, France, Hungary and Czech Republic. Note: High-ranking countries such as Belarus and Russia are counted under CIS, not Europe.
For September, Hungary and Romania led the growth race for the greatest number of Opera Mini users, while Hungary and Serbia showed the most page-view growth. For the most data-hungry countries, Hungary and Spain topped the list, meaning they viewed the most data-intensive pages, e.g., sites with lots of pictures.
During September, Opera Mini users accessed 11.6 petabytes of uncompressed data — that’s six times more than the total storage capacity of the human brain (or, one ninth of the android robot Data in “Star Trek: The Next Generation”, according to statistics search engine Wolfram Alpha).
For more information, go to www.opera.com/smw/.
About AdMarvel
AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to source, provision, manage and track advertising easily from virtually any ad network or direct-sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.
About Opera Software ASA
The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right. 200 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the Internet. Our vision of one Web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at www.opera.com.
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