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Bharti Airtel implements Customer Experience Management platform (CEM)

First implementation of its kind in India to enrich data services experience
Chooses Nokia Siemens Networks for pan-India deployment of the CEM* platform
Bharti Airtel announced that it has implemented a Customer Experience Management (CEM) platform into its network to optimize and enrich user experience of its customers. The operator has chosen Nokia Siemens Networks to provide and deploy its CEM platform and services across India. The CEM platform will maintain and store real-time experience metrics for every subscriber in the network enabling Bharti Airtel to proactively cater to customer needs.

“The implementation of CEM is an added impetus to our constant endeavor of offering best in class service experience to our customers across GSM, EDGE and 3G networks,” said Jagbir Singh, director network group at Bharti Airtel. “It will enable us to identify the root cause of a problem and rectify the same before the subscriber experiences any impairment in service delivery. This will clearly help us maintain an edge in the mobile broadband arena.”

“Our CEM solution will enable Bharti Airtel to enhance its service experience. For instance, it can proactively correct device settings without any intervention from the customer care,” added Sandeep Girotra, head of India region at Nokia Siemens Networks. “In addition, it can assist the marketing teams by providing new insights about subscribers’ usage and preferences, and hence enhance Bharti Airtel’s capabilities to create customer delight.”

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers in India. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in world by BusinessWeek. Bharti Airtel had over 234 million customers across its operations at the end of September 2011. To know more please visit, www.airtel.com

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.
www.nokiasiemensnetworks.com

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