HTC profits fell by 30% because of the unpopularity of the models

In November of 2011 income of HTC decreased by 30%, which was due to the fact that the smartphone manufacturer failed to maintain the interest of buyers at the same level before the New Year sale. It may have even more dire consequences, because at the end of the year has traditionally been a surge of purchases. According to the company, last November, revenue fell to 30.942 billion Taiwan dollars (approximately U.S. $ 1 billion) from 44.114 billion Taiwan dollars (about 1.46 billion USD) a month earlier. Although the report of the company and will not be published reasons that caused such a drop in sales, but the most likely cause could be the same type as the saturation of the market in appearance and characteristics of devices. An example is not the most successful marketing solutions can serve as a series of devices HTC Sensation. Even sadder to guide HTC fact that the decrease in revenue was so massive that not only 30% compared with October 2011, but nearly 20% in comparison with November 2010 - a year ago, the company's revenues amounted to NT $ 38.48 billion ($ 1.27 billion). HTC is located in a bad position compared to other manufacturers of smartphones, because it has no such popularity and desirability, like the iPhone from Apple, neither can provide the same high-production models as the company Samsung. The advantage of this smart phone is a Taiwan-based interface Sense, but with the improvement of the standard interface to Android OS devices from other manufacturers are beginning to level off in the perception of users with the models of HTC. The company's management has already warned that in the last quarter of 2011 growth will not be shown. On the other hand sounded the promise, that HTC will focus on the products in 2012.