SAMSUNG Bolsters Hospitality Business with Appointment of Fred Crespo as Director of Technology and Business Development

Crespo to focus on emerging technologies in hospitality sector Samsung Electronics America, Inc., the technology leader and innovator in electronics and telecommunications, announced the appointment of Fred Crespo as Director of Technology and Business Development in the Hospitality Sales and Marketing Group. Samsung’s growing hospitality business caters to the hotel, hospital and cruise industries. Crespo was most recently Vice President of Information Technology for Rosewood Hotels & Resorts, where he was responsible for overseeing all day-to-day corporate IT operations as well as technical leadership and direction for all Rosewood properties. In his newly created role at Samsung, Crespo will focus on emerging technologies in the hospitality sector, with a focus on creating and delivering interactive guest room experiences, leveraging Samsung’s leadership in Smart TV and cross-platform connectivity. “Fred’s unique background in the hospitality industry and in particular, his understanding of multiple technologies related to the hotel environment will make him a superb addition to the Samsung team,” said Jonas Tanenbaum, Vice President of Marketing and the leader of Samsung’s hospitality business in the U.S. “Fred is ideally positioned to develop unique products and programs to support Samsung’s new generation of hospitality offerings.” “Samsung has an absolutely tremendous opportunity in the hospitality industry,” said Crespo. “To date, there has often been a gap between the technology that consumers enjoy in their homes and what they find in hotel rooms or cruise ship cabins. I’m excited to help close that gap and delight travelers with a state of the art experience.” For additional information regarding Samsung’s Hospitality business, including press releases, video content and product images, please visit www.samsung.com/newsroom . About Samsung Electronics America, Inc. Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.