Sony Ericsson Sony will be just in the middle of 2012

Once Sony has announced that it intends to buy out Ericsson's in the joint venture Sony Ericsson, it became clear that the name change, or rather its decline - it's a matter of time. Legally ending process of transformation into a joint venture of Sony Corporation division will occur in January 2012, when the transaction is completed. But the name of Sony Ericsson will continue to be used and thereafter, until the middle of next year. In this case, the transformation of Sony Ericsson to Sony and would change the direction of the company - it will be extremely smart phones. Phones Sony will not produce. Tyre Christian (Kristian Tear), holding the position of executive vice president of Sony Ericsson in an interview with Times of India said: "There is extensive planning that will ensure a proper understanding of the brand, but we will finish it by mid next year. It also means that investment in marketing and advertising will be increased. We were not as aggressive as some years ago, but those days are gone, we perefokusiruemsya and will invest heavily in creating brand image in certain markets ... "Sony's future policy will be aimed at creating his own image, which will better meet the interests of smartphone users in specific markets.