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Nextel and Motorola Mobility Launch New Ferrari Model: the Motorola i897 Ferrari Black


All in black, the handset offers the elegance and prestige of the Italian marquee brand

Nextel and Motorola Industrial Ltda are launching a new model inspired by the Ferrari product family in Brazil: the Motorola i897 Ferrari Black. The differentiated design of the sleek, new must-have handset conveys all the elegance and prestige of the Italian marquee brand.

The device has a luxurious design and exclusive Ferrari digital content, such as wallpapers, videos and brand campaigns, as well as Gameloft's® Ferrari GT: Evolution® game. And for aficionados of speed, the handset combines Nextel's leading push-to-talk (PTT) service with premium Motorola Mobility features enabling instantaneous communication and contact updates.

The Motorola i897 Ferrari Black has external media keys for use with the flip closed and quick, easy access to photo albums, music, recent call lists, camera and video recorder. Its carrousel type menu enables easy access to the user's favorite applications.

“Our first handset launch of the year further diversifies our exclusive portfolio,” says Ana Paula Maciel, consumer marketing director, Nextel. “The Motorola i897 Ferrari Black is a perfect mix of style and functionality, combining the prestige of the Ferrari brand with Motorola's renowned innovation and the convenience of Nextel's push-to-talk features.”

“Consumers associate Ferrari with elegance, speed and high performance, and this is a perfect description of the Motorola i897 Ferrari Black,” says Wagner Mendonça, iDEN sales director, Motorola Mobility Brazil. “This push-to-talk cell phone offers instant connectivity, rapid downloads, leading edge audio quality and an elegant design for the user who appreciates style and distinction.”

The main Motorola i897 Ferrari Black features include:

Nextel's leading push-to-talk (PTT) service
Full music player
External media keys for operation with the flip closed
Quick Release button for one-handed operation
Bluetooth stereo for hands free music and calls
2 MP camera with 4X digital zoom
Micro USB 2.0
Nextel Multimedia Suite for transferring data between the handset and a computer
Carrousel menu for easy access to favorite applications
Internal 2.2" QVGA screen with resolution of 240 x 320
External 1.8” screen with resolution of 128 x 160
2 GB microSD card included
Slide lock
Available in black

Price and availability:
The Motorola i897 Ferrari Black is now available through Nextel sales channels for R$ 859 or for R$549 with the Trio Ilimitado service plan. For further information access www.nextel.com.br.

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