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European operators: Nokia Lumia are competitive enough

While Nokia and achieved some success in sales of smartphones Nokia Lumia 900 in the U.S., in Europe it is not doing so well. With the dominance of Apple iPhone and many devices on Android (in the first line of Galaxy from Samsung) smartphones with Windows Phone from the Finnish manufacturer have been unable to fight. That is the conclusion made ​​by the representatives of major European operators. In their view devices currently on the market overpriced, are not the innovative product that does not have sufficient financial support for promotion, but also suffer from the defects inherent in the raw model. In addition, the rate for the operating system Windows Phone was unjustified. According to one of the top managers of a major European operator that sells the devices Lumia 800 and 710 in December, "No one comes to the store and asks the Windows-phone." Perhaps if the devices have the same specifications, but were running Android, it would be easier to sell because of the interesting features that are in WP7 buyers simply do not know. More on the positions of Nokia hit reduced credit rating Moody, and also fall in the price per share to less than three euros for the first time in fifteen years. The operators, subsidizing the sale of vehicles, Hoth is to have a weighty alternative to the Android-smartphone and the iPhone, which would not only better meet the expectations of users, but also to have a stronger position when entering into agreements with handset manufacturers. Nokia is trying to communicate with the operators on the basis of the general dissatisfaction of the dominance of the iPhone, but still can not find this reciprocity. For example in France, at the store France Telecom, said another representative of the operator, the seller offers the buyer first iPhone, then Android-smartphone from Samsung and HTC, and Lumia line is not represented properly. Is not it better situation and the situation with reviews that publish specialized publications - most of the notes an interesting image of the device, but criticized the poor quality of the screen and the quick battery consumption, and only a few suggestions to purchase Windows-phone, not the iPhone or Android. In addition, the user becomes uneconomical to switch from one OS to another, as in this case previously purchased applications "lost" thus came on the market for the latest OS Windows Phone is in a losing position. operators are also not happy with the budget that Nokia and Microsoft spends to promote a new product, which in itself is not attractive to buyers. There is also too high for the present moment the cost of vehicles on the European market - if Nokia offered the model is much cheaper than its competitors, it is now lost in the profits, it could build its customer base. But even if Nokia gave out their phone for free, then it is under present conditions, would not allow it to maintain position. In order to cope with competitors Nokia and Microsoft, or you must provide a truly innovative project or come up with a big budget, which would be aimed at the promotion of new phones and new OS. Currently, these companies do not have either one or the other.

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