Nokia and Nicki Minaj illuminate Times Square

”Shutting down TIMES SQUARE!!!!!! Let’s go #Nokia,” superstar Nicki Minaj tweeted just before her performance in Times Square last night for the launch of the Nokia Lumia 900. And shut it down she did.


A massive countdown clock displayed across the square drew the crowds who were anticipating a big event without knowing what was about to happen.

The show marked the end of the smartphone beta test and the launch of the Nokia Lumia 900 in the United States. It brought Times Square to a virtual standstill last night as 30,000 people watched one of the biggest electronic take-overs of the iconic New York landmark.

Nicki Minaj performed on a stage that had been erected in the middle of the square in the early hours of Friday morning. The event was choreographed to an exclusive Nokia Lumia remix of Nicki Minaj’s hit ‘Starships’, performed live by DJ Doorly.

Using the latest CGI technology, the team behind the massive Hollywood blockbuster, i-Robot, had created one of the world’s largest LED displays. To top it off, Nokia also took control of nine of the square’s famous electronic screens to ensure the crowd was immersed in light and music from every direction.

Combining real dancers with a 200ft/60m high computer generated graphics, a building in the square was made to appear as though it was filling with water and then “melting” in front of the crowd.

Don’t forget to check out www.facebook.com/NokiaUS for the latest news and updates.