Tele2 increases the efficiency of the distribution network in Russia

The operator Tele2 has summed up the development of distribution networks in Russia in the first half of 2012. The company notes that the increased number of sales outlets and service, as well as increased efficiency of the retail chain as a whole. In January - June 2012 the total number of outlets that implement the kits to connect to Tele2, grew by 15% over the same period last year. Tele2 continued development of monobrand retail franchise system. Today, more than 30% of the company's stores have been translated into a new corporate identity Tele2. The effectiveness of the updated stores increased on average by 15%, operator calculated, and the sale of additional services increased two-fold. By the end of the year Tele2 plans to convert all mono-brand stores in the new style. In the first half of 2012 Tele2 brand stores were opened in more than 50 cities of Russia. Among them, Veliky Novgorod, Vladimir, Voronezh, Izhevsk, Kaliningrad, Kemerovo, Krasnodar, Novokuznetsk, Novorossiysk, Saint Petersburg, Severodvinsk, Tver, Tula and other settlements located in different regions of the country. In June, in Rostov-on-Don, opened its first branded lounge Tele2 is running an independent mobile retailer "The Messenger". most popular in the salons of communication used by Tele2 mobile phones in the price range up to 3500 rubles under the brands of Nokia and Samsung. At the same time, the popularity of smart phones continues to grow in June 2012 they accounted for 14% of the total number of units sold. Tele2 continues to develop online sales channels: online www.shop.tele2.ru buyer can form their own set of mobile services. In addition, in the first half of 2012 Tele2 has significantly increased the number of settlements, the population of which is available free shipping from its online store, and the number of subscribers connected to the Tele2 network using online supermarket has doubled.