MTS retail network presented its analytical report on mobile retail market for the 1st half of 2012, where the mobile phone market in Russia in the second half of 2012 it estimated as follows:
In the first half of 2012, the market for phones in real terms reached 18.9 million units - by 8.4% compared to the same period of 2011. Number of phones sold in Russia in Q2 2012 increased by 7.2% compared to the same period last year. Total sales of handsets in Russia in Q2 2012 amounted to 9.4 million vehicles.
In the first half of 2012, the market for phones in Russia in value terms amounted to 86.6 billion rubles. - In relation to the first half of 2011 the growth has exceeded 14%. In monetary terms, the 2nd quarter of 2012 the market grew by 17.0% compared to the same period last year. The volume of the mobile phone market in Russia in the 2nd quarter of the year amounted to almost 43 billion rubles.
Ahead of the market in value terms compared with the quantitative-year (Q2 2012 to Q2 2011) is associated with an increase in sales of more complex devices, especially smartphones. In Q2 2012 the average market price selling mobile devices increased by 9% compared to the same period of 2011.
A smart phone market as follows:
In the first half of 2012, the market for smartphones in real terms amounted to about 5 million units, compared to January-June of last year increased by 1.7 times. In Q2 2012, Russia had sold 2.5 million smartphones. Compared to the same period last year, sales of smart phones increased by 1.6 times. The share of smartphones in the total number of mobile phones sold by the end of Q2 2012 was 27% (an increase of 9 percentage points compared to Q2 of the previous year).
In the first half of the smartphone market in monetary terms amounted to 54 billion rubles, which is 1.6 times more than in H1 2011. In monetary terms, the 2nd quarter of 2012 the volume of the smartphone market was 27.0 billion rubles, which is 1.6 times higher compared to the same period last year. In the first half the share of smartphones in terms of money had 62.4%.
In the first half of 2012 the most revenue operators provide users Apple iPhone 4S, Apple iPhone 4, Nokia 8800arte, Nokia 800 and Samsung N7000 (in the first half of 2011 it was the Apple iPhone 4, Apple iPhone 3GS, Nokia 8800arte, Nokia E72 and the HTC Desire HD) .