Microsoft is working on its own smartphone

According to the China Times, relying on information from suppliers of components, Microsoft is developing a smartphone Surface Phone, which plans to introduce in the first half of next year under its own brand. To date, the investigation has been going on for four months, and the company has identified a partner who will produce the vehicles. Unfortunately, the information is not complete, so we can not say with certainty that it was planning to Microsoft and the place of Windows Phone smartphones will take the device from the company's Developer OS. important point is the fact that after the conclusion of an agreement with Nokia, Microsoft has not stopped the development of their own has not given up plans to enter the market as a developer is not only a mobile OS, but the producer of "iron." One of the obvious reasons that motivate the company to take its own development was the fact that the devices from other manufacturers do not cause excitement, and initially altogether lost on the characteristics of the competitors. With the announcement of smartphones based on Windows Phone 8 gap has narrowed, but not disappeared. In addition Microsoft has before his eyes the example of the success of Apple, whose strategy is extremely profitable. Also should be noted that Google, though it is primarily a supplier OS Android, but every year produces a smartphone under its own brand, while using one of the major manufacturers. This reference device allows her to demonstrate the possibility of running without add-ons and the quickest time to market for new versions of the software. What is the path chosen, Microsoft will become clear after the formal presentation of the model.