Apple executives revealed an exclusive interview: Not cheap smartphones push to grab market

Yesterday, 　　reporter Huang Yinlong Philip Schiller, Apple's senior vice president of global marketing, the interview with this reporter, said cheap smart phones will not be developed in order to grab market share away. This is Apple since entering the Chinese market, global executives for the first time to accept an interview with Chinese media. Performance counterattack questioned the the     Iphone5 listed in mainland China in December last year, the first day of listing, although there are people waiting in line to buy, but the line up with two years ago, people flocked to buy the i-phone4 compared, enthusiasm somewhat low tide. There are comments that Houqiaobusi era, Apple's aura faded, lack of creativity.     Shearer categorically denied, he said, "i-phone5 the fuselage, functions with a new design, is today the best phone for Apple, has been some negative voices, Apple do ipod, some people say no will succeed, the apple iphone when, it was said that Apple do not do mobile phones, Apple ipad, someone say how much market when Apple released the 4S, some people say is a transitional product will not be successful. fact, we have made success for these questions, we have the best counterattack is to come up with the results, the facts speak officially launched just three days time in mainland China more than 200 million iPhone 5 handset sales. "than the original iPhone 4S100 million The record has more than doubled. Most concerned about market share than Apple     in the Apple and Samsung smartphone war, Samsung's market share has surpassed Apple. The market institutions StrategyAnalytics forecast, 2013, Samsung will account for 33% of the global smart phone shipments, while Apple's shipments share 21%, will further widen the gap. In this regard, Shearer said, the market share is not the most concerned about Apple, we have to do the smart phone leader. Apple has been proud to create the best products. Market share is just a byproduct.     Shearer said, and Apple each to create a new product, consider using the best technology, including the production processes, retina screen, aluminum alloy integrally molded to provide the best products for the market. "We are not like other companies, launched multiple products in one breath, then pinning his hopes on a product to get the favor of consumers. 700,000 models suitable for use on the Apple smartphone APP application. Competitors launched many dimensions new products, but after purchase will find no suitable software products and user experience. "In an interview, he repeatedly stressed that the user experience, user experience is the key to winning Apple.     There are rumors that Apple will lower the price of low-end products to occupy the market share. Shearer said: "So a lot of people in the Chinese market using a functional machine, some manufacturers use cheap smartphones replace feature phones, but Apple is not the company's product development direction."     In fact, Apple in the smartphone market, Although the share of about 20 percent, but won 75% of the profits.     Although Apple has been made ​​for a large share in the Chinese market, but the potential of the Chinese market has not fully tapped the Chinese market has great potential Shearer said. Huge market opportunity in China is full of excitement and anticipation. The investment will also continue to follow up.     Shearer early in the eighties of the last century, as the Apple team visited China. Apple "fans" of the Chinese market, Shearer evaluation is very high, "Apple products they know much about Chinese consumers sought after, give us an unprecedented opportunity." In     2008, the Chinese market in the apple on the global map, also negligible from 2011, China's regional income soared to become the company's second largest market in the world, after the United States. Last year, 15 percent of Apple's revenues from Greater China. Apple in China in just the past 2012 newly opened five stores, retail store expansion rate has improved significantly. Shearer said, Apple in China has 11 retail stores, Apple's online store delivery city has 162, the future will provide more resources to meet the needs of consumers.

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