Calum MacDougall here, Head of Xperia Marketing at Sony Mobile. Throughout the week, I’ll be guest blogging on the newsroom sharing my CES diary; news and updates from Sony Mobile, behind-the-scenes Sony booth insights and anything that takes my interest from the floor.
The International Consumer Electronics Show is the largest tech tradeshow in the world – it provides a place for brands to showcase current and future innovations. First held more than 40 years ago in New York, the show now resides in Sin City aka Las Vegas, Nevada.
We’re on site this year at the heart of the 3000 square ft. Sony booth where we will be unveiling some exciting new products as well as talking about some of Sony’s key themes for 2013. We’ll be looking in particular depth at how we are harnessing the very best of Sony – our expertise and innovations in product design, technology and entertainment – to deliver unparalleled experiences, not only on your smartphone but across a wide range of Sony devices. I can’t give too much away now – and anyway, I have to dash as the Sony press conference kicks-off very soon.
But make sure you tune in to our live stream, right here on the blog. Rest assured, it’s not to be missed ☺
Speak soon – look forward to checking-in again during the week,