Nokia takes high-end innovation to new audiences at Mobile World Congress
- Nokia Lumia
720 and Nokia Lumia
520 deliver high-end Lumia innovation to more affordable price points
- HERE expands its
reach
- Developers gain access to exclusive Nokia technology
- Nokia and Microsoft sharpen focus on business customers
Barcelona, Spain - Today at Mobile World Congress,
Nokia announced plans to extend high-end innovations to more people in more
markets. Four new devices bring innovation to new price points, while Nokia's
HERE location suite becomes available for non-Nokia phones in the Windows Phone
ecosystem. Nokia also announced new developer partnerships that use Nokia
expertise in imaging, location and entertainment to deliver exclusive
application experiences. Finally, Nokia and Microsoft are combining their
strength in the enterprise sector to bring more business customers to Windows
Phone.
"The momentum behind Nokia is gathering pace. The launches today
reflect our commitment to broadening our devices and services portfolio to meet
the demands of people and businesses around the globe," said Stephen Elop,
President and Chief Executive Officer of Nokia.
"By offering better experiences at a more affordable price we are
reinventing the battle for affordable mobile devices, and Nokia has the building
blocks to win."
Nokia Lumia 720 and Nokia Lumia 520 expand
Nokia's Windows Phone 8 portfolio
The Nokia Lumia 720 delivers a high-end
camera performance at a mid-range price point. A large f/1.9 aperture and
exclusive Carl Zeiss optics are designed to deliver bright, clear pictures day
and night, while the HD-quality, wide-angle front-facing camera makes taking
pictures with friends and video calling more enjoyable. The sleek and stylish
smartphone comes with the latest high-end Nokia Lumia experiences, including
Nokia Music, the HERE location suite, and the option to add wireless charging
with a snap-on wireless charging cover.
The Nokia
Lumia 720 comes in five colors, with an estimated starting price of EUR 249
before taxes and subsidies. Rollout is planned to start in Hong Kong, Vietnam
and Singapore in Q1 2013, before continuing into broader markets in Q2,
including China as well as key markets in Europe, Asia, Africa and India.
The Nokia Lumia 520 is Nokia's most
affordable Windows Phone 8 smartphone, delivering experiences normally only
found in high-end smartphones, such as the same digital camera lenses found on
the flagship Nokia Lumia 920,
Nokia Music for free music out of the box and even offline, and the HERE location
suite. A four-inch super sensitive touchscreen makes for a more responsive and
immersive content experience than can usually be found at this price.
The Nokia
Lumia 520 comes in five colors, with an estimated starting price of EUR 139,
before taxes and subsidies. Roll-out is planned to begin in Q1 2013 in Hong Kong
and Vietnam, before expanding broadly in Q2 to markets in Europe, Asia -
including China and India - Latin America and Africa. The Nokia Lumia 520 is
also planned to roll out in the United States with T-Mobile.
Nokia also announced that following the launch of the Nokia Lumia
920T by China Mobile last year, the world's biggest mobile operator would bring
the Nokia Lumia 720 and
the Nokia Lumia 520 to
China. Further details on exact availability will be announced in due
course.
Nokia's official blog, Nokia Conversations, has
additional information on the Nokia Lumia 720 and the Nokia Lumia
520.
Nokia 105 and the Nokia 301 add aspirational
Lumia experiences to mobile phones
Nokia also unveiled the Nokia 105, its most
affordable phone to date, and the Nokia 301, for more
affordable Internet and email access, and camera experiences inspired by Nokia
Lumia smartphones.
The Nokia 105
is the ideal device for the first-time phone buyer, featuring a bright color
screen with clear menus and essentials like FM radio; multiple alarm clocks;
speaking clock; a dust and splash-proof, pillowed key pad; and a flashlight. Its
durability and up to 35-day battery life
also make it ideal for people seeking a back-up device.
The Nokia 105 is available
in black and cyan for a recommended price of EUR 15. It is planned to start
rolling out in Q1 2013 and is expected to be gradually expanded to in China,
Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa,
Middle East, Asia-Pacific and Europe.
The colorful Nokia 301
delivers elegant design and a bold color palette, with a fast, 3.5G Internet
connection and Nokia Xpress Browser preloaded for up to 90 percent more data
efficiency. It is the most affordable Nokia device to offer
video streaming and also comes with new smart camera features, inspired by the
digital camera lenses on the Nokia Lumia smartphones.
The Nokia 301 is available
in cyan, black, magenta, yellow and white for a recommended price of EUR 65. It
is planned to start rolling out in Q2 2013 and is expected to be available in
more than 120 countries in Africa, Asia-Pacific, Europe, India, Middle East and
Latin America.
HERE expands its reach
Nokia also announced that while HERE, its new brand for
location experiences, will continue to offer first and best experiences on
Lumia, HERE Maps, HERE Drive and HERE Transit would become available for
non-Nokia Windows Phone smartphones in selected markets.
The new HERE Maps come with LiveSight(TM), Nokia's set of
augmented-reality technologies. LiveSight(TM) uses "sight" as a fundamentally
new way to discover and navigate the world, recognizing what people see through
their phone's camera and layering that view with relevant, place-based
information. LiveSight(TM) also powers Place Tag, a new digital lens introduced
for Lumia
today. Combining Nokia's unique capabilities in location and imaging, Place Tag
adds location stamps to photos with relevant information about pictured
places.
Nokia Conversations has more on the HERE news.
Developers gain access to exclusive Nokia technology
Nokia announced that with more than 130 000 applications now
available on Windows Phone, it is opening up its APIs in imaging, location and
music to encourage developers to build unique and innovative application
experiences for Lumia. New apps from Burton, GoPro and FourSquare are already
taking advantage of these opportunities, while Nokia announced a new cooperation
with Dreamworks Animations SKG. The cooperation will see Dreamworks developers
use Nokia APIs to deliver rich, interactive entertainment experiences,
exclusively for Nokia devices, starting from the second half of 2013.
Nokia and Microsoft sharpen focus on business customers
Finally, Nokia and Microsoft are sharpening their focus on
bringing business customers from competitor platforms to Windows Phone using the
combined strength of Windows Phone 8 and the popular appeal of Nokia Lumia smartphones.
In addition to announcing recent business wins, Nokia confirmed operators
including Everything Everywhere, Elisa, Orange, Telstra and Vodafone are ranging
Nokia Lumia smartphones as their business hero devices.
About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
Check out the current and upcoming MWC 2013 posts at Nokia Conversations.
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