Sales of mobile phones and smartphones in the Ukraine in 2012

In 2012, according to the company "Yug-Contract", consumers bought about 8.3 million mobile phones and smartphones. While the market in 2011 was about 8.5 million units, in quantitative terms, sales decreased by 2.4%. Market leaders in the number of sold phones are Nokia and Samsung. Next come the Fly, LG, HTC, Sony and Alcatel. It should be noted the active entry of Chinese brands, including Huawei, which may further change the balance in the second tier. In value terms, the market was about 7.92 billion hryvnia ($ 1 billion). The average unit price for the past year has not changed significantly and amounted to 954 hryvnia (about 3600 rubles.) in total sales of more than 26% of the devices are classified as smartphones. In the smartphone segment, about 63% of devices running the operating system Android. Consumer increasingly prefers devices with a touch screen. Despite the fact that the average price of these devices is about 1800 UAH. (~ 6800 rubles), in total, they took about 33% in terms of quantity and 60% in value. most popular among consumers price range - the budget "to 500 UAH." ("up to 1900 rubles)," it gets 37 % units sold. It should be noted that over 90% of mobile phones sold are in the price range of "up to 1000 UAH." (3,800 rubles). Most smartphone buyers looking towards segment "1000-2000 UAH." (3800-7200 rubles) which generally had 17%. According to the company "Yug-Contract", in 2013, will be sold around 8.25 million mobile terminals. But by increasing the share of smartphones, revenue relative to 2012 will grow to more than 8 billion USD (about 0.98 billion U.S. dollars).