Prior subscribers will receive a finer Jolla phone

Jolla publish smartphone in early May. Joukkorahoittajina a precedent-buyers may not affect the appearance of the phone. Pay levels are many.

In early May, show how the domestic Jolla's first phone looks like and how it works.

- Telephone of modern Scandinavian design, Jolla, Chairman of the Board Antti Saarnio reveal.

In addition, He who is going to start pre-campaign for the phone after mid-May. The campaign to woo Jolla ardent fans and practically set up a kind Jolla club.

Even in March Jolla CEO Marc Dillon promised the mobile phone industry trade show in Barcelona, ​​the company's release, and to tell the details of the "probably in March or April" .

- We want to be Jolla movement . We want the fans to take part in Jolla at an earlier stage. They make sure that the phone is available and they will get one of the first, Saarnio says.

Saarnion the phone to be sold in advance as well as a dinghy is not a huge markkinointimuskelia. Therefore, the message of the new phone to be built in phases.

Advance fee is
'unique' phone

Saarnion the pre-sale will be charged the phone, "some form of pre-payment." Payment is made on Kickstarter-style, a number of domestic financial platform. Phone pre-purchased their device will receive something special that others do not, Saarnio permission.

- We want to offer pre-orders for something unique, such as the appearance of the user interface context, Saarnio estimates and says that the campaign is still pending.

Saarnion the advance payment will not be so great as to constitute a threshold for the fans. Pre-payments, there are also a number of levels. The more you pay, it is specifically tailored to your phone.

A number of funding possible legal pitfalls which, for example Fröken Senja -book project last fall hit, do not scare.

- A number of funding is entirely possible in Finland. It will only need to make a professional, Saarnio says.

"We specify
the schedule "

Saarnio has not yet revealed how long the fans and other interested buyers will have to wait for the arrival of the first smartphones in stores and pre-orders.

- Will specify the schedule for the preseason campaign. We have already been told that the purpose is to bring the phone market this year.

Saarnio estimates that the phone is brought in stages in different markets. In the beginning, the phone is sold in Finland, where interest and fanikuntakin is the largest. Dinghy in Finland is already a distribution agreement telecom operator DNA.

Search 30
million

With the Saarnion able to make the first phone to present funding. The growth, however, more is needed. The new round of funding will start in June.

Antti Saarnion the case of a convertible bond loan program, which is aimed at institutions. The goal is to get the size of 30 million euros.

- This is the "pre-IPO bond" or a convertible bond program, which gives an advantage to the investor at the time when He who is listed on the stock exchange, and if He who is listed on the stock exchange, says Saarnio.

The listing
still the main option

Last fall Saarnio told Jolla planning a stock market listing in the spring . Listed company is still the preferred option, Saarnio estimates. The timing depends on the stage of business development.

- Pre-'s hard to say. Terms of time, let's go for sure next year, Saarnio says.

Saarnion on the Helsinki Stock Exchange First North list looks good alternative, because the company is seen as a domestic shareholder base is a big advantage. Which has also been out to explore the Hong Kong Stock Exchange.

First North list is intended for smaller companies. To the companies listed, for example the financial reporting obligations are lighter on the main list.

"There is
money-driven "

Jolla have set up the former Nokia employees. The founding shareholders hold the majority of the company.

According to Saarnion Jolla listing is by no means going to be a "rahastuslistauminen". The purpose is to finance the company's growth.

Saarnion, the company is also examining options for private investors might already be part of the funding.

The first round of funding was the size of a little over 11 million. It was accompanied by mainly private investors. Saarnio says that half of the investors were from Finland.

There was, for example, a Polish investor, as well as a Hong Kong investment company China Fortune, which Saarnio describes an important strategic partner in China. China Fortune told in February bought 6.25 per cent Jolla . Last fall, agreed investment of about one million euros.

- They have been in mobile phone distributor in China since 1992. Their main client was Nokia. They have a strong network of contacts in China, Saarnio to explain.

Jolla staff consists primarily of former Nokia employees. Jolla Sailfish operating system based Nokia abandon MeeGo operating system.

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