Header Ads

Kantar: Android dominates in Europe, and is close to the WP iOS

The analyst firm Kantar published their data on calculation of mobile operating systems in the European markets. According to them, the most significant in five countries, Britain, Spain, Germany, Italy and France, occupying a total of more than 70% of the European smartphone market, the most popular operating system is Android. Although the share of the OS is growing in other countries. The highest penetration of OS from Google is in Spain and Germany, where it accounts for 92.5% and 76.7%, respectively. Occupies in these markets is content with second place Apple 4.2% and 15.0%. It should be noted that in Europe and growing proportion OS Windows Phone. In the five mentioned countries it grew by an average of 2.5%, while in Italy stood at 9.7%. Among the most successful manufacturers of smartphones, accompanied by Samsung, it accounts for about half of all sales of Android-smartphone. Is very popular operating system from Google, and in China, where it accounts for more than 70% of smartphones. Another 23.6% is Apple's iOS, and the share of Windows Phone accounts for only 2.9%. Even worse is the proliferation of Symbian - 1,3% and BlackBerry OS - 0,2%. Android is leading in the U.S., but its growth is very modest - a 51.9% market share in 2012 to 52.0% in the current year. This is due to a strong position iOS.Apple's OS holds 41.9% of the market and for the year grew by 3.5 percentage points. Growing in the U.S. and Windows Phone, with 3.7% to 4.6%. Curiously, in Mexico are still strong position officially dead OS Symbian - 10,3%, against 9.9% of the users iOS. Ahead of them with BlackBerry and Android 11.3% from 60.3%. 



No comments:

Powered by Blogger.