RESEARCH REVEALS CASH STRAPPED BRITS WOULD SHARE RAZORS, TOOTHBRUSHES AND EVEN UNDERWEAR TO SAVE MONEY
• New study from EE reveals thrifty Brits would share a host of personal items if it saved them some cash (1)
- 62 per cent would share nail clippers
- 11 per cent would share underwear
- 34 per cent would share a razor
- 12 per cent would share a toothbrush
• Brits could save approximately £60 a year if they shared a shower or bath everyday (1)
EE, the UK’s most advanced digital communications company, reveals that prudent Brits would consider sharing a multitude of personal, everyday items if it meant it would save them some money. 12 per cent of Brits would share their toothbrush with a friend or family member and a surprising 62 per cent would consider sharing their deodorant if it meant saving some extra dosh.
The independent study of 1,000 Brits by EE (1), commissioned to mark the launch of its new Shared 4GEE Plans (2), the UK’s first mobile phone sharing plans, reveals that frugal Brits are open to sharing everyday items to help ease financial strains.
The research revealed that surprisingly men are open to sharing with friends and relatives – 47 per cent would share a towel and 45 per cent would share a flannel. 60 per cent would share their nail clippers to preserve their pennies and 33 per cent would even share a razor.
Of the female population, 44 per cent would be happy to share their hairbrush, and over half (53 per cent) said they’d willingly share make-up if it meant they could conserve some cash. On average, women in the UK could save over £200 (1) a year if they shared clothes, beauty products and toiletries with friends and family.
Simeon Bird, Director of Propositions, EE says: “In these tough economic times, it’s fascinating to see just how much we could each save if we shared more as a nation. Many of us have already started sharing more on a day to day basis, and to help make even further savings – we’re launching the UK’s first shared mobile phone plans – which could save a typical family of four nearly £500 a year on their mobile phone bills (3).”
EE’s Shared 4GEE Plans – the UK’s first shared plans for consumers, allow users to connect up to five separate devices to one 4GEE plan. Customers will receive one bill for all of their devices on their shared plan, providing greater convenience and value. The plans are designed for individuals wanting to connect several devices to their one plan or couples and families so they can make cost savings over separate individual plans.
- ENDS -
For more information, please contact the EE press team on:
ee@nelsonbostock.com
0845 373 7070
Notes to Editors:
EE Shared Plans
• EE Shared 4GEE Plans allow customers to connect up to five devices to the one 4GEE plan – whether it’s with friends and family, or for their own tablets and laptops. Customers can add an existing 3G or 4G phone to their 4GEE phone plan from just £12 per month on SIM Only (from £22 per month for a new 4G phone), allowing them to receive unlimited minutes and texts on both phones, as well as access to the shared data.
• Alternatively customers can add an existing 4G tablet from £5 per month on SIM Only (£26 per month for a new 4G tablet) or an existing 3G or Wi-Fi enabled tablet (via a mobile Wi-Fi device) for £11 per month. An example saving for a typical family of four would be £38 a month – over £450 a year.
• Devices added to a Shared 4GEE Plan will also receive great EE benefits, including 2-4-1 cinema tickets with EE Film, Clone Phone Lite, inclusive content add-ons (music, games or TV) and Fast Track Service into Customer Services.
• Shared 4GEE Plans for corporate, medium and small businesses will also be available
(1) EE used the independent online research company FlyResearch who surveyed 1,000 British people, between the 11th and 13th July 2013. Costs for each “sharing item/activity” were calculated based on an average figure. FlyResearch is an online market research company. Its researches are members of the MRS, PRCA, BPC and Esomar, and abide by their guidelines. Further information is available at www.FlyResearch.com
(2) EE, Orange and T-Mobile customers can now sign up for Shared 4GEE Plans which allows customers to connect up to five separate devices to one 4GEE phone plan whether it’s with friends and family, or for their own tablets and laptops
(3) Based on a family of four who hold four devices on different plans and one data SIM on some of the most popular mobile plans in the UK which would cost £150 per month. Usage is estimated at approximately 1,450 minutes, unlimited texts and varying data plans totalling 4.5GB. A Shared 4GEE Plan which includes unlimited texts, unlimited minutes and 20GB of shared data would cost £112.00, saving £38.00 per month which equates to a saving of £912 over 24 months.
About EE
EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to more than 26 million customers. EE is the first company in the UK to provide superfast 4G mobile services alongside fixed-line fibre, and runs the Orange, T-Mobile and EE brands in the UK.
4G from EE is currently available in 74 towns and cities across the country offering access to the superfast service to more than 50% of the population. EE’s 4G network is also on track to cover more than 70% of the population by the end of 2013 and 98% by the end of 2014. EE’s mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.
EE’s fibre service is currently available to 50% of the UK households and businesses.
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
- 62 per cent would share nail clippers
- 11 per cent would share underwear
- 34 per cent would share a razor
- 12 per cent would share a toothbrush
• Brits could save approximately £60 a year if they shared a shower or bath everyday (1)
EE, the UK’s most advanced digital communications company, reveals that prudent Brits would consider sharing a multitude of personal, everyday items if it meant it would save them some money. 12 per cent of Brits would share their toothbrush with a friend or family member and a surprising 62 per cent would consider sharing their deodorant if it meant saving some extra dosh.
The independent study of 1,000 Brits by EE (1), commissioned to mark the launch of its new Shared 4GEE Plans (2), the UK’s first mobile phone sharing plans, reveals that frugal Brits are open to sharing everyday items to help ease financial strains.
The research revealed that surprisingly men are open to sharing with friends and relatives – 47 per cent would share a towel and 45 per cent would share a flannel. 60 per cent would share their nail clippers to preserve their pennies and 33 per cent would even share a razor.
Of the female population, 44 per cent would be happy to share their hairbrush, and over half (53 per cent) said they’d willingly share make-up if it meant they could conserve some cash. On average, women in the UK could save over £200 (1) a year if they shared clothes, beauty products and toiletries with friends and family.
Simeon Bird, Director of Propositions, EE says: “In these tough economic times, it’s fascinating to see just how much we could each save if we shared more as a nation. Many of us have already started sharing more on a day to day basis, and to help make even further savings – we’re launching the UK’s first shared mobile phone plans – which could save a typical family of four nearly £500 a year on their mobile phone bills (3).”
EE’s Shared 4GEE Plans – the UK’s first shared plans for consumers, allow users to connect up to five separate devices to one 4GEE plan. Customers will receive one bill for all of their devices on their shared plan, providing greater convenience and value. The plans are designed for individuals wanting to connect several devices to their one plan or couples and families so they can make cost savings over separate individual plans.
- ENDS -
For more information, please contact the EE press team on:
ee@nelsonbostock.com
0845 373 7070
Notes to Editors:
EE Shared Plans
• EE Shared 4GEE Plans allow customers to connect up to five devices to the one 4GEE plan – whether it’s with friends and family, or for their own tablets and laptops. Customers can add an existing 3G or 4G phone to their 4GEE phone plan from just £12 per month on SIM Only (from £22 per month for a new 4G phone), allowing them to receive unlimited minutes and texts on both phones, as well as access to the shared data.
• Alternatively customers can add an existing 4G tablet from £5 per month on SIM Only (£26 per month for a new 4G tablet) or an existing 3G or Wi-Fi enabled tablet (via a mobile Wi-Fi device) for £11 per month. An example saving for a typical family of four would be £38 a month – over £450 a year.
• Devices added to a Shared 4GEE Plan will also receive great EE benefits, including 2-4-1 cinema tickets with EE Film, Clone Phone Lite, inclusive content add-ons (music, games or TV) and Fast Track Service into Customer Services.
• Shared 4GEE Plans for corporate, medium and small businesses will also be available
(1) EE used the independent online research company FlyResearch who surveyed 1,000 British people, between the 11th and 13th July 2013. Costs for each “sharing item/activity” were calculated based on an average figure. FlyResearch is an online market research company. Its researches are members of the MRS, PRCA, BPC and Esomar, and abide by their guidelines. Further information is available at www.FlyResearch.com
(2) EE, Orange and T-Mobile customers can now sign up for Shared 4GEE Plans which allows customers to connect up to five separate devices to one 4GEE phone plan whether it’s with friends and family, or for their own tablets and laptops
(3) Based on a family of four who hold four devices on different plans and one data SIM on some of the most popular mobile plans in the UK which would cost £150 per month. Usage is estimated at approximately 1,450 minutes, unlimited texts and varying data plans totalling 4.5GB. A Shared 4GEE Plan which includes unlimited texts, unlimited minutes and 20GB of shared data would cost £112.00, saving £38.00 per month which equates to a saving of £912 over 24 months.
About EE
EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to more than 26 million customers. EE is the first company in the UK to provide superfast 4G mobile services alongside fixed-line fibre, and runs the Orange, T-Mobile and EE brands in the UK.
4G from EE is currently available in 74 towns and cities across the country offering access to the superfast service to more than 50% of the population. EE’s 4G network is also on track to cover more than 70% of the population by the end of 2013 and 98% by the end of 2014. EE’s mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.
EE’s fibre service is currently available to 50% of the UK households and businesses.
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
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