In monetary terms, the plates took 8.5% of the total online orders in store MTS in the first half of 2013. The share of laptops accounted for about 0.3% of online sales, which is less than in the first half of 2012 by 55%. In quantitative terms, buying laptops fell in January-June this year, up 16% compared to the same period last year.
Phone sales through the online store www.shop.mts.ru for January-June 2013 increased by 2.4 times compared to January-June 2012 - the first half of 2013, they accounted for 87% of online retail sales in MTS network monetary terms. The share of smartphones in the total number sold through the online mobile phone shop was 70% in total revenue - 83%. The average value of bought at the online store of MTS phones was 10 671 rubles - this is 27% higher than the average price of phones sold in salons.
Among the regions where people are most actively make online purchases - Volga (22% of the total turnover of the online store MTS), as well as Moscow and Moscow region (21%). The share of the Southern Federal District accounts for approximately 16% of total online sales, the share of the Urals and North-West districts - 10%. About 8% of turnover online store provide MTS inhabitants of Siberia, about 7% - Central Federal District, about 6% - the Far East.