7/15/13

Retail MTS increased online sales by 2.4 times per year

Retail network MTS announced an increase in sales through the online store of 2.4 times in value terms in the first six months of 2013 compared to the same period in 2012.

In monetary terms, the plates took 8.5% of the total online orders in store MTS in the first half of 2013. The share of laptops accounted for about 0.3% of online sales, which is less than in the first half of 2012 by 55%. In quantitative terms, buying laptops fell in January-June this year, up 16% compared to the same period last year.

Phone sales through the online store www.shop.mts.ru for January-June 2013 increased by 2.4 times compared to January-June 2012 - the first half of 2013, they accounted for 87% of online retail sales in MTS network monetary terms. The share of smartphones in the total number sold through the online mobile phone shop was 70% in total revenue - 83%. The average value of bought at the online store of MTS phones was 10 671 rubles - this is 27% higher than the average price of phones sold in salons.

Among the regions where people are most actively make online purchases - Volga (22% of the total turnover of the online store MTS), as well as Moscow and Moscow region (21%). The share of the Southern Federal District accounts for approximately 16% of total online sales, the share of the Urals and North-West districts - 10%. About 8% of turnover online store provide MTS inhabitants of Siberia, about 7% - Central Federal District, about 6% - the Far East.

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