App coverage - rethinking network performance for smartphones
As smartphones and tablets became the access devices of choice, mobile user behavior has undergone a fundamental shift from being predominantly voice-centric to data-centric – or, more accurately, app-centric. To provide for this, operators need new ways to assess performance and the quality of the user experience that enables operators to build and manage their networks in the most efficient, targeted and profitable way.
In response to this challenge, a new approach to network performance – called app coverage – is proposed as an indicator of the mobile broadband experience. App coverage is the probability that the network will deliver sufficient performance to run a particular application at a quality level acceptable to the user.
App coverage integrates all aspects of network performance – including radio network throughput and latency, capacity, as well as the performance of the backhaul, packet core and the content delivery networks. Ultimately, managing app coverage and performance demands a true end-to-end approach to designing, building and running mobile networks.
One effective approach to enhancing app coverage is to start by optimizing the existing radio infrastructure, and then to progressively move from macro to micro using efficiency measures to determine investment priorities.
Operators that are able to establish, demonstrate and promote a superior end user experience will become the leaders in driving customer satisfaction, loyalty and lifetime value as well as enable new business opportunities.
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