MTS introduces in universities of technology augmented reality
The telecommunications operator MTS has announced the launch of a number of leading Russian universities infotainment interactive project with the function of augmented reality.
In the new academic year, the project will cover about one million students in more than 100 schools for the entire country, including the State University of Management, REU them. GV Plekhanov, NSU them. Lobachevsky, Bashkir State University, Ural Federal University.
In the lobby of each of the universities will be a wall of digital technology with interesting facts, informative , and interactive infographics markers - images encoded with reference to a section in a special supplement «Realizer». Downloading via QR-Code is an application , the user needs only to put a smartphone on any of the markers on the screen to see how to change the surrounding space through online services.
Download specially developed for this project application «Realizer» are the owners of smartphones based on the Android OS on the QR-code, which can be found on the wall of digital technology. Creative idea of the project developed by a team BBDO Moscow. The project will last for a year. List of participating universities will be regularly replenished .
In the new academic year, the project will cover about one million students in more than 100 schools for the entire country, including the State University of Management, REU them. GV Plekhanov, NSU them. Lobachevsky, Bashkir State University, Ural Federal University.
In the lobby of each of the universities will be a wall of digital technology with interesting facts, informative , and interactive infographics markers - images encoded with reference to a section in a special supplement «Realizer». Downloading via QR-Code is an application , the user needs only to put a smartphone on any of the markers on the screen to see how to change the surrounding space through online services.
Download specially developed for this project application «Realizer» are the owners of smartphones based on the Android OS on the QR-code, which can be found on the wall of digital technology. Creative idea of the project developed by a team BBDO Moscow. The project will last for a year. List of participating universities will be regularly replenished .
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