Opera Mediaworks launches new multimedia platform for voice and video advertising
Norwegian company Opera Software announced the launch of new services for its mobile advertising platform Opera Mediaworks, which she believes will help brands and advertisers to easily implement an effective media campaign, encompassing a wide audience of smartphones and tablets. Publishers will have access to new opportunities through the platform and a set of development tools (SDK) AdMarvel, and advertisers will be able to use innovative ad units through ad networks Mobile Theory and 4th Screen Advertising.
According to the company, Opera Mediaworks provides a monthly 60 billion mobile ad impressions by 13 thousands of sites and applications with a total monthly audience of 400 million people.
Submitted mobile voice and video services Opera Mediaworks include:
Mediaworks VideoRich : Promotional video blocks using the basic SDK AdMarvel, the largest platform for the management and sharing of mobile advertising.
Mediaworks Voice : Thanks to the technology of Nuance Voice Ads from Nuance Communications, voice ad units that also use the SDK AdMarvel, allow advertisers to interact with consumers by voice.
Mediaworks Studio : Design multi-media advertising, which allows agencies to create videokreativ and use it in a variety of advertising networks.
Opera Mediaworks platform supports all the ads in the demand-networks, and works with standard mobile video VAST and MRAID. The platform has a broad base of popular mobile publishers, including 20 of the world's 25 largest media companies, including CBS, News Corp., MLB, and Pandora.
According to the company, Opera Mediaworks provides a monthly 60 billion mobile ad impressions by 13 thousands of sites and applications with a total monthly audience of 400 million people.
Submitted mobile voice and video services Opera Mediaworks include:
Mediaworks VideoRich : Promotional video blocks using the basic SDK AdMarvel, the largest platform for the management and sharing of mobile advertising.
Mediaworks Voice : Thanks to the technology of Nuance Voice Ads from Nuance Communications, voice ad units that also use the SDK AdMarvel, allow advertisers to interact with consumers by voice.
Mediaworks Studio : Design multi-media advertising, which allows agencies to create videokreativ and use it in a variety of advertising networks.
Opera Mediaworks platform supports all the ads in the demand-networks, and works with standard mobile video VAST and MRAID. The platform has a broad base of popular mobile publishers, including 20 of the world's 25 largest media companies, including CBS, News Corp., MLB, and Pandora.
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