APEC Special Report: Marketing troubled HTC Legend Biography cooperation
Legal assessment next year in the first half was settled Cher admits there are problems of communication with consumers
Breakout
Chen Li-Wen ╱ 【Taipei】 face HTC (2498) in the previous quarter loss per share 3.58 yuan miserable, Cher Wang, chairman admits to accept foreign media interview, HTC and consumers between "communication problems" on page 4 marketing season will face the biggest challenge ever. With HTC listed for the first time single-season losses occur, consolidation rumors surfaced again, the recent legal circles spread, Lenovo has come speculative to discuss strategic cooperation, the fastest half of next year is expected to set out a course.
Cher Wang attended in Bali, Indonesia to attend the Asia-Pacific Economic Cooperation (APEC), 5, accepted Bloomberg Television interview that HTC and consumers between "communication problems", the company's biggest marketing challenge will be in the fourth season, because at the launch of new products, improve innovation, and marketing of transition period.
Shout Chinese market accounted for 2 percent higher order
However, HTC has changed ambition Cher to product spokesperson "Iron Man" movie series protagonist Little Robert Downey (Robert Downey Jr.), For example, "Everyone liked him, because people saw him as a person to bring about change, and I I believe HTC will this change. "
As industry consolidation, she said: "Today's smart technology (intelligent technology) is still in the initial stage, why do you want to consolidation?" she shouted again, HTC high-end mobile phone market next year in China should be able to reach 20% market share.
Lenovo path resource rich
Cher shouting next year Chinese high-end smart phone market share target of 20% may be true, because of the recent legal circles have news, Lenovo has come to Taiwan in August HTC secret meeting, to discuss bilateral strategic cooperation, and the formulation of a reservation HTC ( hTC) brand condition, but cooperation will be convertible, or joint ventures, etc. has not been finalized, corporate estimated, cooperative case settled by the fastest half of next year.
Gartner research coordinating body to statistics, in the second quarter Lenovo in the global smart phone market share reached 4.74%, ranked No. 4, Morgan Stanley Securities survey shows that Lenovo Q3 Chinese market share of 12%, second only to Samsung ranked No. 2 , a legal person that has access resources Lenovo, HTC to focus on high-end market sprint, the feasibility of such a cooperation model.
The views are not coherent foreign investment, technology industry analyst at CLSA Zhengzhao Gang said that HTC is currently worth about $ 3.9 billion (about 115.2 billion yuan NT), cash position of about 30% in the previous Nokia (NOKIA), BlackBerry sale price is not considered expensive, but that the book value per share (BVPS) was 1.4 times HTC, Blackberry was 0.5 times the U.S. Internet companies such as Amazon, Face book in terms of even more expensive side, Lenovo and Huawei rumored Chinese buyers there are political stifle consideration.
Fear of killing low price and then break the bottom
HTC has always been behind Goldman Sachs points out: "HTC too much emphasis on product superiority, but the details of implementation to be negligent." Including supply chain management, regional channels, delayed reaction against competitors are operating bottlenecks.
Goldman Sachs technology industry analyst Yanbo Yu said that currently do not see the dawn operation, estimated loss situation will continue until the first quarter of next year.
HTC yesterday to 126 yuan limit price to close, approaching September 9 band low 122 yuan, and because treasury shares has finished executing, the short-term lack of strength to support the market, the stock is still broken base pressure.
[Cher] Interview focus of conversation
◎ marketing
◆ fourth quarter is traditionally the biggest challenge, to work harder, HTC and consumers between "communication problems"
◆ HTC has changed ambition, through the product spokesperson, "Iron Man" movie protagonist Robert Downey Small will this change for the HTC
Merge ◎ strategic
intelligence technology was in its infancy, HTC does not accept the consolidation strategy
◎ Chinese market share
next year Chinese high-end smart phone market share of up to 20%
price performance ◎
stock is past, innovation is the future
Source: Reporters finishing
http://www.appledaily.com.tw
Breakout
Chen Li-Wen ╱ 【Taipei】 face HTC (2498) in the previous quarter loss per share 3.58 yuan miserable, Cher Wang, chairman admits to accept foreign media interview, HTC and consumers between "communication problems" on page 4 marketing season will face the biggest challenge ever. With HTC listed for the first time single-season losses occur, consolidation rumors surfaced again, the recent legal circles spread, Lenovo has come speculative to discuss strategic cooperation, the fastest half of next year is expected to set out a course.
Cher Wang attended in Bali, Indonesia to attend the Asia-Pacific Economic Cooperation (APEC), 5, accepted Bloomberg Television interview that HTC and consumers between "communication problems", the company's biggest marketing challenge will be in the fourth season, because at the launch of new products, improve innovation, and marketing of transition period.
Shout Chinese market accounted for 2 percent higher order
However, HTC has changed ambition Cher to product spokesperson "Iron Man" movie series protagonist Little Robert Downey (Robert Downey Jr.), For example, "Everyone liked him, because people saw him as a person to bring about change, and I I believe HTC will this change. "
As industry consolidation, she said: "Today's smart technology (intelligent technology) is still in the initial stage, why do you want to consolidation?" she shouted again, HTC high-end mobile phone market next year in China should be able to reach 20% market share.
Lenovo path resource rich
Cher shouting next year Chinese high-end smart phone market share target of 20% may be true, because of the recent legal circles have news, Lenovo has come to Taiwan in August HTC secret meeting, to discuss bilateral strategic cooperation, and the formulation of a reservation HTC ( hTC) brand condition, but cooperation will be convertible, or joint ventures, etc. has not been finalized, corporate estimated, cooperative case settled by the fastest half of next year.
Gartner research coordinating body to statistics, in the second quarter Lenovo in the global smart phone market share reached 4.74%, ranked No. 4, Morgan Stanley Securities survey shows that Lenovo Q3 Chinese market share of 12%, second only to Samsung ranked No. 2 , a legal person that has access resources Lenovo, HTC to focus on high-end market sprint, the feasibility of such a cooperation model.
The views are not coherent foreign investment, technology industry analyst at CLSA Zhengzhao Gang said that HTC is currently worth about $ 3.9 billion (about 115.2 billion yuan NT), cash position of about 30% in the previous Nokia (NOKIA), BlackBerry sale price is not considered expensive, but that the book value per share (BVPS) was 1.4 times HTC, Blackberry was 0.5 times the U.S. Internet companies such as Amazon, Face book in terms of even more expensive side, Lenovo and Huawei rumored Chinese buyers there are political stifle consideration.
Fear of killing low price and then break the bottom
HTC has always been behind Goldman Sachs points out: "HTC too much emphasis on product superiority, but the details of implementation to be negligent." Including supply chain management, regional channels, delayed reaction against competitors are operating bottlenecks.
Goldman Sachs technology industry analyst Yanbo Yu said that currently do not see the dawn operation, estimated loss situation will continue until the first quarter of next year.
HTC yesterday to 126 yuan limit price to close, approaching September 9 band low 122 yuan, and because treasury shares has finished executing, the short-term lack of strength to support the market, the stock is still broken base pressure.
[Cher] Interview focus of conversation
◎ marketing
◆ fourth quarter is traditionally the biggest challenge, to work harder, HTC and consumers between "communication problems"
◆ HTC has changed ambition, through the product spokesperson, "Iron Man" movie protagonist Robert Downey Small will this change for the HTC
Merge ◎ strategic
intelligence technology was in its infancy, HTC does not accept the consolidation strategy
◎ Chinese market share
next year Chinese high-end smart phone market share of up to 20%
price performance ◎
stock is past, innovation is the future
Source: Reporters finishing
http://www.appledaily.com.tw
Posts
No comments: