Can banks provide a truly innovative user experience?
The banking and financial services industry needs to show flexibility and creativity to adjust to the relentless pace of change today, writes KostaPeric – the deputy director of the “Financial Services for the Poor” initiative at the Bill & Melinda Gates Foundation. There particularly needs to be a change in mindset, from capturing consumers to empowering them. And within that change, a mobile focus is a no-brainer, Peric writes, along with investments in social media and big data analytics.
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