EE LAUNCHES NEW STRATEGY TO TARGET CITY-BASED BUSINESSES
EE’s ‘In The City’ strategy targets banks and financial services organisations
‘In The City’ to include Mobile Voice Recording, the UK’s first network-integrated service to fully comply with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management
Double speed 4G from EE supplements these new services and is now available in the City, offering download speeds up to 60Mbps
EE, the UK’s most advanced digital communications company, today launches a new strategy to acquire more City-based business customers by introducing a range of services, such as Mobile Voice Recording, the UK’s first network-integrated mobile recording service that fully complies with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management.
Mobile Voice Recording ensures all mobile phone calls made by financial traders are recorded transparently and cost effectively, and can also be used affordably when calling from abroad. Unlike other app based services, the service works with any handset and, because it is embedded within the EE network, it automatically records all calls without the user having to do anything. Users don’t need to open apps to access the service or remember to dial prefix numbers before making calls, reducing overall call costs.
As a default feature on subscribed mobile connections, Mobile Voice Recording supports compliance with FCA regulation that requires mobile phone communications relating to transactions in the equities, bond, derivatives and financial commodity markets to be recorded, to help deter and detect market abuse in the UK. The service has been jointly developed by EE and Etrali Trading Solutions, the market leading integrator of voice capture and analytics platforms for the financial markets.
Mobile Voice Recording stores all voice and data communications for six months. Data can be either stored on Etrali’s cloud infrastructure, which is accessed through a secure online portal, or streamed directly to an organisation’s dedicated storage system. The service is available on a per-user licence basis and can be integrated into the customer’s existing voice recording infrastructure without data being stored in the cloud.
Rik Turner, senior analyst, financial services technology, Ovum, said: “The evolution of mobile recording has already seen the SIM-based approach prevail over software clients and now MNOs are gradually moving in to compete against MVNOs. It is Ovum's opinion they will win and call recording will become a tick-box option in enterprises' contracts with their mobile provider.”
EE also announces BlackBerry Enterprise Service 10 (BES 10) Regulated-level Enterprise Mobility Management (EMM), which gives financial services organisations the highest level of control for BlackBerry 10 smartphones. BES 10 Regulated-level EMM enables granular control over device features such as the in-built camera, Wi-Fi and Bluetooth connectivity from a web-based management console, alongside options to deploy and manage work applications and restrict unapproved apps.
This drive for new customers also includes EE’s double speed 4G service, now available in the City offering speeds up to 60Mbps and averaging 24-30Mbps. An accompanying ‘In The City’ marketing campaign will comprise print advertising, direct marketing and an event for customers and prospects to introduce EE’s offering to the financial services industry.
Gerry McQuade, Chief Marketing Officer for Business at EE, said:“We pride ourselves on providing the best, fastest and most secure mobile services in the world. With our ‘In The City’ strategy, we’ve put together a complete package for financial services organisations that makes it easier for them to securely manage their mobile device fleets and comply with regulations governing mobile trading. Not only is this critical to our customers’ business but also to the health and integrity of the financial services industry in the UK.”
Robert Powell, Global Head of Compliance, Etrali Trading Solutions, said: “Mobile Voice Recording has the potential to be a real game-changer for the industry. Users get a quality mobile call experience without having to install an app, change SIMs or use a virtual operator, while compliance teams can easily search for and recover recorded conversations, and apply advanced analytics to meet increasing regulatory requirements.”
EE’s ‘In The City’ strategy comes as the company nears the one-year anniversary of its 4G network launch on 30th October. In that time, EE has attracted more than 3,000 corporate customers to 4G, including large organisations in the financial services industry.
To arrange a free trial of Mobile Voice Recording, existing EE business customers should contact their account manager or call 0800 079 0853. For more information, please visit http://business.ee.co.uk/large-business/mobile-voice-recording.
- ENDS -
Notes to Editors
For more information, please contact the EE press team on:
eebusiness@mcsaatchi.com or
020 7544 3735
Or
Paula Betham t: 020 3617 8463, e: paula.betham@mcsaatchi.com
Tiffini Winn t: 020 7544 3758, m: 07540 180595, e: Tiffini.winn@mcsaatchi.com
Caroline Beer, Metia for Etrali, t: 020 3100 3796, e: caroline.beer@metia.com
About EE
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With more than 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first and only superfast 4G mobile service in 2012. EE’s 4G coverage currently reaches more than 60% of the population, with plans to cover 98% by the end of 2014. 2G and 3G coverage currently reaches more than 99% of the population. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, and Best Network for Business at the 2013 Mobile Industry awards.
Follow us on…
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
About Etrali Trading Solutions
Etrali Trading Solutions is a leading provider of convergent voice and electronic trading infrastructure and services for the financial communities. Employing over 450 people in major financial centres, the company is supported by a global partner network of distributors in 50 countries offering customers round the clock service.
Founded in 1965, Etrali Trading Solutions was acquired by The Gores Group, a private equity firm in 2013. With longstanding experience in the trading industry, the company brings innovative solutions and the highest quality services focusing on building long-term partnerships with customers. It provides optimised solutions over its dedicated trading network to a community of more than 2,000 network member organisations, encompassing buy-side and sell side institutions and trading venues.
Etrali Trading Solutions provides mobile recording for over 5,000 financial market users, It offers state of the art, flexible, unified voice trading solutions and compliance products including mobile recording and business continuity capabilities. Its next generation, award winning Open Trade turrets feature programmable user interfaces, touchscreens and instant messaging.
For further information visit www.etrali.com or follow us on Twitter or LinkedIn.
‘In The City’ to include Mobile Voice Recording, the UK’s first network-integrated service to fully comply with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management
Double speed 4G from EE supplements these new services and is now available in the City, offering download speeds up to 60Mbps
EE, the UK’s most advanced digital communications company, today launches a new strategy to acquire more City-based business customers by introducing a range of services, such as Mobile Voice Recording, the UK’s first network-integrated mobile recording service that fully complies with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management.
Mobile Voice Recording ensures all mobile phone calls made by financial traders are recorded transparently and cost effectively, and can also be used affordably when calling from abroad. Unlike other app based services, the service works with any handset and, because it is embedded within the EE network, it automatically records all calls without the user having to do anything. Users don’t need to open apps to access the service or remember to dial prefix numbers before making calls, reducing overall call costs.
As a default feature on subscribed mobile connections, Mobile Voice Recording supports compliance with FCA regulation that requires mobile phone communications relating to transactions in the equities, bond, derivatives and financial commodity markets to be recorded, to help deter and detect market abuse in the UK. The service has been jointly developed by EE and Etrali Trading Solutions, the market leading integrator of voice capture and analytics platforms for the financial markets.
Mobile Voice Recording stores all voice and data communications for six months. Data can be either stored on Etrali’s cloud infrastructure, which is accessed through a secure online portal, or streamed directly to an organisation’s dedicated storage system. The service is available on a per-user licence basis and can be integrated into the customer’s existing voice recording infrastructure without data being stored in the cloud.
Rik Turner, senior analyst, financial services technology, Ovum, said: “The evolution of mobile recording has already seen the SIM-based approach prevail over software clients and now MNOs are gradually moving in to compete against MVNOs. It is Ovum's opinion they will win and call recording will become a tick-box option in enterprises' contracts with their mobile provider.”
EE also announces BlackBerry Enterprise Service 10 (BES 10) Regulated-level Enterprise Mobility Management (EMM), which gives financial services organisations the highest level of control for BlackBerry 10 smartphones. BES 10 Regulated-level EMM enables granular control over device features such as the in-built camera, Wi-Fi and Bluetooth connectivity from a web-based management console, alongside options to deploy and manage work applications and restrict unapproved apps.
This drive for new customers also includes EE’s double speed 4G service, now available in the City offering speeds up to 60Mbps and averaging 24-30Mbps. An accompanying ‘In The City’ marketing campaign will comprise print advertising, direct marketing and an event for customers and prospects to introduce EE’s offering to the financial services industry.
Gerry McQuade, Chief Marketing Officer for Business at EE, said:“We pride ourselves on providing the best, fastest and most secure mobile services in the world. With our ‘In The City’ strategy, we’ve put together a complete package for financial services organisations that makes it easier for them to securely manage their mobile device fleets and comply with regulations governing mobile trading. Not only is this critical to our customers’ business but also to the health and integrity of the financial services industry in the UK.”
Robert Powell, Global Head of Compliance, Etrali Trading Solutions, said: “Mobile Voice Recording has the potential to be a real game-changer for the industry. Users get a quality mobile call experience without having to install an app, change SIMs or use a virtual operator, while compliance teams can easily search for and recover recorded conversations, and apply advanced analytics to meet increasing regulatory requirements.”
EE’s ‘In The City’ strategy comes as the company nears the one-year anniversary of its 4G network launch on 30th October. In that time, EE has attracted more than 3,000 corporate customers to 4G, including large organisations in the financial services industry.
To arrange a free trial of Mobile Voice Recording, existing EE business customers should contact their account manager or call 0800 079 0853. For more information, please visit http://business.ee.co.uk/large-business/mobile-voice-recording.
- ENDS -
Notes to Editors
For more information, please contact the EE press team on:
eebusiness@mcsaatchi.com or
020 7544 3735
Or
Paula Betham t: 020 3617 8463, e: paula.betham@mcsaatchi.com
Tiffini Winn t: 020 7544 3758, m: 07540 180595, e: Tiffini.winn@mcsaatchi.com
Caroline Beer, Metia for Etrali, t: 020 3100 3796, e: caroline.beer@metia.com
About EE
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With more than 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first and only superfast 4G mobile service in 2012. EE’s 4G coverage currently reaches more than 60% of the population, with plans to cover 98% by the end of 2014. 2G and 3G coverage currently reaches more than 99% of the population. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, and Best Network for Business at the 2013 Mobile Industry awards.
Follow us on…
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
About Etrali Trading Solutions
Etrali Trading Solutions is a leading provider of convergent voice and electronic trading infrastructure and services for the financial communities. Employing over 450 people in major financial centres, the company is supported by a global partner network of distributors in 50 countries offering customers round the clock service.
Founded in 1965, Etrali Trading Solutions was acquired by The Gores Group, a private equity firm in 2013. With longstanding experience in the trading industry, the company brings innovative solutions and the highest quality services focusing on building long-term partnerships with customers. It provides optimised solutions over its dedicated trading network to a community of more than 2,000 network member organisations, encompassing buy-side and sell side institutions and trading venues.
Etrali Trading Solutions provides mobile recording for over 5,000 financial market users, It offers state of the art, flexible, unified voice trading solutions and compliance products including mobile recording and business continuity capabilities. Its next generation, award winning Open Trade turrets feature programmable user interfaces, touchscreens and instant messaging.
For further information visit www.etrali.com or follow us on Twitter or LinkedIn.
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