Interview with Per Sundin, Head of Universal Music Nordic Region at IBC 2013

Per Sundin, Head of Universal Music Nordic Region highlights that media industry players have to realize that the consumers are in charge and they have to adopt their business models to this changing environment.

http://www.ericsson.com/news/131001-interview-with-per-sundin-universal-music-nordic-region-at-ibc-2013_244129226_c?idx=10