60000000 Huawei Terminal challenging goal to achieve
Dumbo Reuters (Cui Yuxian / text) since 2013, Huawei has conducted a series of worldwide football sponsorship, Huawei also signed yesterday, the Spanish Football League. The recent off, each terminal manufacturers have sold in the sprint finish goals set at the beginning. According to Shao Yang, vice president of Huawei Terminal Company Marketing revealed that if sales of some 60 million years, said Huawei's challenge, then sales of 55 million units of smart machines is absolutely no problem. Huawei's more important is the change in structure.
"Huawei's terminal or sales target to stabilize the main caution, Huawei Terminal so far sold nearly 40 million units, sales in China accounted for half of the market share." Liu Jiangfeng, vice president of Huawei Terminal Company, said.
According to well-known consultancy IDC, SA and other data show that the third quarter of 2013, Huawei ranked third in global smartphone shipments. "Specifically, in the first quarter sales of 9.8 million units of Huawei Terminal, 11.14 million units in the second quarter of intelligent machines, 13.39 million units in the third quarter from the amount for the first three quarters probably sold about 35 million units, while Huawei year The goal is to set 60 million units. "Shao Yang give specific data," The fourth quarter is the peak season for sales, sales definitely more than three quarters, if 60 million units are also some slightly challenging, we estimated that 55 million units absolutely no problem. "
However, Shao Yang also said that sales is one aspect of the appeal, but more important is the change in structure. This structural change will involve three areas.
First, Huawei Terminal hopes to increase sales of high-end mobile phones in the whole of proportion. "We want to increase the proportion of D and P series phones, the current D and P series accounted for 16% of total shipments." Shao Yang says, "which, P6 played a very important role in last year's P1 phase than can be said that a great step. "
Huawei Device Chairman Yu Chengdong also revealed on the microblogging P6 2013 Love is the most shining star of a machine, since listing in June, record breaking sales success. In the P6 was released, Huawei's sales target is set 10 million, of which domestic sales of 6,000,000, 400-500 ten thousand international market.
Second, the composition of the channel, Huawei hopes to increase social channels and electricity supplier accounted for. "Last year, Huawei channel operators accounted for over 80%, while so far this year, Huawei channel operators accounted for 70% or less, which is not to say that the operator channel sales declined but sales increased electricity supplier bare metal." This year March, Huawei Huawei has officially released the electronic mall to get into the electricity business channels.
There is Huawei hopes to optimize the proportion of overseas and domestic sales, increase sales overseas. "1-3 quarters, China, accounting for a decrease of 10 points, the core reason for this 10-point drop is the rapid growth in overseas markets." According to Shao Yang introduced. Huawei Terminal Latin American market in the third quarter than in the second quarter, an increase of 150%; Japan increased by 50%; Western Europe, 40%; Middle East 40%. The growth in China is the least 8%.
"So now Huawei's more important is the conversion structure, but requires a higher conversion than the number of structural." Shao Yang said.
"Huawei's terminal or sales target to stabilize the main caution, Huawei Terminal so far sold nearly 40 million units, sales in China accounted for half of the market share." Liu Jiangfeng, vice president of Huawei Terminal Company, said.
According to well-known consultancy IDC, SA and other data show that the third quarter of 2013, Huawei ranked third in global smartphone shipments. "Specifically, in the first quarter sales of 9.8 million units of Huawei Terminal, 11.14 million units in the second quarter of intelligent machines, 13.39 million units in the third quarter from the amount for the first three quarters probably sold about 35 million units, while Huawei year The goal is to set 60 million units. "Shao Yang give specific data," The fourth quarter is the peak season for sales, sales definitely more than three quarters, if 60 million units are also some slightly challenging, we estimated that 55 million units absolutely no problem. "
However, Shao Yang also said that sales is one aspect of the appeal, but more important is the change in structure. This structural change will involve three areas.
First, Huawei Terminal hopes to increase sales of high-end mobile phones in the whole of proportion. "We want to increase the proportion of D and P series phones, the current D and P series accounted for 16% of total shipments." Shao Yang says, "which, P6 played a very important role in last year's P1 phase than can be said that a great step. "
Huawei Device Chairman Yu Chengdong also revealed on the microblogging P6 2013 Love is the most shining star of a machine, since listing in June, record breaking sales success. In the P6 was released, Huawei's sales target is set 10 million, of which domestic sales of 6,000,000, 400-500 ten thousand international market.
Second, the composition of the channel, Huawei hopes to increase social channels and electricity supplier accounted for. "Last year, Huawei channel operators accounted for over 80%, while so far this year, Huawei channel operators accounted for 70% or less, which is not to say that the operator channel sales declined but sales increased electricity supplier bare metal." This year March, Huawei Huawei has officially released the electronic mall to get into the electricity business channels.
There is Huawei hopes to optimize the proportion of overseas and domestic sales, increase sales overseas. "1-3 quarters, China, accounting for a decrease of 10 points, the core reason for this 10-point drop is the rapid growth in overseas markets." According to Shao Yang introduced. Huawei Terminal Latin American market in the third quarter than in the second quarter, an increase of 150%; Japan increased by 50%; Western Europe, 40%; Middle East 40%. The growth in China is the least 8%.
"So now Huawei's more important is the conversion structure, but requires a higher conversion than the number of structural." Shao Yang said.
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