"Euroset": the number of smartphones sold in Russia exceeded the sales of mobile phones

"Euroset" reports of excessive share of smartphones over the share of conventional cellular phones in the structure of quantitative sales in the Russian mobile retail market. The share of smartphone sales by 44 week from October 28 to November 3, reached 51% of total market volume. At 45 and 46 weeks of the excess of the smartphone trend remained (52 and 54%), indicating that the turning point for the mobile retail market in favor of "smart" phones now in terms of unit shipments, experts say. A year earlier, the share of smartphone sales in quantitative terms was 33%, 35% and 33% respectively. In monetary terms, smartphones have long conquered most of the market: 85% to 46 week of 2013, whereas in the same period last year the figure was 70%.

According to the company, increasing the share of smartphones in the quantitative expression promotes B-growing popularity of brands among customers. As a consequence, there is a decrease in the average price of the device. During the first ten months of 2013 the average price of a smartphone in the Russian market decreased by 8% from 10,500 rubles to 9,700 rubles. Head of Procurement Department of "Euroset" Alexei Shirokov said that the greatest increase on the climactic week from October 28 to November 3, demonstrated Fly. Win vendor grew quantitatively from 7% to 9%, an increase of 22% in units and 15% in value, the average price decreased by 6%. In general, there was strong demand for the model 4404 Spark Fly IQ Fly IQ 238 and Jazz.

Recall that before the academic year at 34 weeks from 19 to 25 August 2013 smartphones are already ahead of cell phones in real terms. By early September, the share of smartphones again dropped below 50%, therefore, this change could be due to the seasonal surge in sales of smartphones. Then preponderance identified Alcatel and Fly. Alcatel growth in real terms was 52% in money-11% increase in Fly - 11% and 5% respectively.