MTS: main trends of the Russian mobile retail market
Telecommunications operator MTS announced that the continuation of the publication market research mobile internet gadgets, he analyzed the main trends of development of Russian market of smartphones in terms of brands and operating systems, and noted include:
By the third quarter of 2013 the greatest interest among Russians call cost smartphones. In this case, choosing gadgets, users are interested in not only the brands and specifications, but also the opportunity to receive bonuses in the form of mobile internet connection or discount.
Trend number 1. Russians interested in gadgets complete with bonuses from the operator
When choosing new gadgets Russians are interested not only devices themselves, but also the opportunity to receive bonuses from operators. So, for the third quarter of smartphones sold in all price categories, were leading device implemented within marketing campaigns with telecom operators. Vendors beneficial to users were motivated by various operating bonuses. Thus, A-brands are trying to keep market share by engaging in the battle for customers in a coalition with the operators.
Trend number 2. RIP Symbian
third quarter of 2013 marked the sunset era of the operating system Symbian. For the year compared with the third quarter 2012 sales Symbian-devices in Russia decreased by 35 times. During the year ten times decreased and the number of devices with the operating system Bada from Samsung - in the third quarter of 2013, only 1.3% of smartphones sold in Russia working on Bada (previous year - 11.7%). Place in the product line Symbian Nokia Asha took operating systems and Windows Phone - a first for the series of budget smartphones Asha, the second - for the more expensive series Lumia.
Trend number 3: B-brands go to growth
in the third quarter of 2013, the Russians began to pay more attention to the technical characteristics of smartphones are actively interested in advanced gadgets brands "second tier." Products B-brands aimed at advanced audience that is looking for the most functional smart phones for less money, taking away customers from A-brands. Russians focus on low cost smart phones has led to the triumph of Android, which has strengthened the status of the most popular operating system in Russia.
By the third quarter of 2013 the greatest interest among Russians call cost smartphones. In this case, choosing gadgets, users are interested in not only the brands and specifications, but also the opportunity to receive bonuses in the form of mobile internet connection or discount.
Trend number 1. Russians interested in gadgets complete with bonuses from the operator
When choosing new gadgets Russians are interested not only devices themselves, but also the opportunity to receive bonuses from operators. So, for the third quarter of smartphones sold in all price categories, were leading device implemented within marketing campaigns with telecom operators. Vendors beneficial to users were motivated by various operating bonuses. Thus, A-brands are trying to keep market share by engaging in the battle for customers in a coalition with the operators.
Trend number 2. RIP Symbian
third quarter of 2013 marked the sunset era of the operating system Symbian. For the year compared with the third quarter 2012 sales Symbian-devices in Russia decreased by 35 times. During the year ten times decreased and the number of devices with the operating system Bada from Samsung - in the third quarter of 2013, only 1.3% of smartphones sold in Russia working on Bada (previous year - 11.7%). Place in the product line Symbian Nokia Asha took operating systems and Windows Phone - a first for the series of budget smartphones Asha, the second - for the more expensive series Lumia.
Trend number 3: B-brands go to growth
in the third quarter of 2013, the Russians began to pay more attention to the technical characteristics of smartphones are actively interested in advanced gadgets brands "second tier." Products B-brands aimed at advanced audience that is looking for the most functional smart phones for less money, taking away customers from A-brands. Russians focus on low cost smart phones has led to the triumph of Android, which has strengthened the status of the most popular operating system in Russia.
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