J'son & Partners Consulting: The market of electronic books in Russia and in the world
Company J'son & Partners Consulting presented the results of market research, e-books in Russia and in the world in the 1st half of 2013, where it is noted that the Russian market of electronic books by the end of 2012 stood at 254.4 million rubles., Which is 4 times more than in 2010, while 34% of the market occupied by shopping with mobile devices (readers, tablets, smartphones). However, most of the market is occupied with the purchase of personal computers (hereinafter - PC) and laptops.
The Russian market of readers actively growing until 2013. The boom in the electronic book market was driven by innovation and convenience of readers as devices, it is also a reason for their popularity. However, this year the market is expected to reach its peak and begin a gradual decline.
Projected J'son & Partners Consulting, a kind reader sales in the Russian market for the period 2013-2016 gg. will be reduced by 23%, while the growth of smartphone sales in the same period was 62% of tablets - 89%.
Experts predict J'son & Partners Consulting, the Russian market of electronic books in 2016 will amount to 574.4 million rubles. against 254.4 million rubles. in 2012, with already 77% of the market will be selling on mobile devices, and only 23% - on sale on PCs and laptops.
Due to active development shops legitimate e-book production is expected to increase purchases from readers, tablets and smartphones, as this mode of consumption is the most convenient, comfortable and modern for mobile users who are willing to pay for quality content, being on the road or in the absence of broadband Internet .
The Russian market of readers actively growing until 2013. The boom in the electronic book market was driven by innovation and convenience of readers as devices, it is also a reason for their popularity. However, this year the market is expected to reach its peak and begin a gradual decline.
Projected J'son & Partners Consulting, a kind reader sales in the Russian market for the period 2013-2016 gg. will be reduced by 23%, while the growth of smartphone sales in the same period was 62% of tablets - 89%.
Experts predict J'son & Partners Consulting, the Russian market of electronic books in 2016 will amount to 574.4 million rubles. against 254.4 million rubles. in 2012, with already 77% of the market will be selling on mobile devices, and only 23% - on sale on PCs and laptops.
Due to active development shops legitimate e-book production is expected to increase purchases from readers, tablets and smartphones, as this mode of consumption is the most convenient, comfortable and modern for mobile users who are willing to pay for quality content, being on the road or in the absence of broadband Internet .
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