As noted in the company, with the launch of iOS 7 developers can create applications using the capabilities of the user interface and processed more than 200 new features and new APIs. Developers such as Evernote, Yahoo!, AirBnB, OpenTable, Tumblr, Pinterest and American Airlines redesigned their application in order to display the most important content on the front, while improving the overall performance and usability.
Unexpected hit in 2013 steel applications such as Heads Up by Ellen DeGeneres, the application from the developer Moves ProtoGeo, Afterlight by photographer Simon Philip and game Impossible Road from Kevin Ng. Many of the most successful applications of the year, such as Candy Crush Saga, Puzzles & Dragons, Minecraft, QuizUp and Clumsy Ninja, have been created by international designers. There are new names in the developer community, backed observed in 2014: Duolingo (USA), Simogo (Sweden), Frogmind (United Kingdom), Plain Vanilla Corp (Iceland), Atypical Games (Romania), Lemonista (China), BASE (Japan) and Savage Interactive (Australia).