[Interview] Samsung Transforms TVs in Step with Consumers, Says SVP Dave Das

The secret to creating great TVs is observing how people really use and watch them, then following their needs, says Dave Das, SVP of Home Entertainment Marketing and Samsung Electronics America.

For consumers, so much of the TV viewing experience has completely transformed in recent years, as people now expect to be able to watch all of their favorite content, anytime and anywhere, easily and conveniently. And Samsung has transformed in step with them, Das notes, always looking to optimize access and seamlessly integrate all of people’s content.

What’s next? Das says the company will continue refining and improving their TVs, based on Samsung’s foundational pillars—picture quality, design and smart TV capabilities. Check out Das’ interview to learn more.