One of Europe’s busiest intersections now has a new tenant – one capable of displaying brilliant, captivating stories high above the area’s bustling streets.
In partnership with Super 8, founders of City Lights, Samsung Electronics completed a prominent commercial installation of its P6 display in Madrid’s Plaza Callao in June.
The vertical display is integrated seamlessly on the exterior of one of the plaza’s tallest buildings, and runs 6 meters by 37 meters in size. With its optimal placement – the plaza is considered the heart of Madrid’s shopping and entertainment district, seeing more than 51,000 cars each day and 113 million people each year – the new P6 outdoor LED signage offers prime visibility for advertisers to deliver captivating content.
Samsung’s P6 LED signage features several additional enhancements that refine picture quality. The displays incorporate the industry’s highest quality diodes to create deeper contrast and a wider viewing angle. Enhanced resolution (960 x 5760) and a rich color presentation further foster lifelike picture quality, making the Samsung LED display an ideal choice for Plaza del Callao.
The unique composition of the P6 LED signage further ensures long-term performance, and enables local businesses to reach passersby with uninterrupted and uncompromised messaging at any hour of the day. A high-resolution Surface Mount Diode (SMD) board and cabinet structure extend the signage’s lifespan and guarantee continuous performance for up to 100,000 hours. Additionally, each P6 series display includes embedded temperature control and ventilation management technologies that further reduce energy and overall ownership costs.
As Samsung and Super 8 bring their new P6 vertical display to life, Samsung is already looking ahead to future opportunities to expand its outdoor LED footprint in other global markets later this year.