Samsung Serif TV Preview

Renowned Paris-based designers Ronan & Erwan Bouroullec have exclusively partnered with Samsung to create a new Furniture Concept TV that is firmly rooted in the world of the living.

Along with best-in-class display technology, Samsung Serif TV provides consumers with a more elegant viewing experience designed to blend naturally within the home.

Serif TV launches at the London Design Festival, Somerset House (September 21st-27th) and will be available for purchase in the UK, France, Sweden, and Denmark on November 2nd.