The drop in sales was due to reduction mid-range smartphone sales along with a decline in sales in unprofitable geographical areas. Regarding the latter, Sony is already implementing downsizing measures in regions such as USA, India and China. Sony says that this reduction has been partially offset by higher sales of premium smartphones.
Overall, Sony Mobile shipped 3.1 million Xperia units which represents a 57% decline over last year (7.2m). Sony has trimmed its full year forecast from 20m units to 19m units, which Sony is blaming on a lower than expected performance in Europe. It’s a shame that we continue to see forecasts being trimmed for this year. We hope Sony has some great handsets in its line-up for the second half of the year to turn this around.
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