Samsung Electronics and the World Surf League have just released a new spot, “The Snail,” for the WSL’s 2016 World Championship Tour. The inspirational and whimsical video celebrates all those who defy barriers, as part of the Samsung’s campaign this year.
“The Snail” contrasts the journey of an ambitious snail with a young Indian boy who is passionate for surfing. Through this video, Samsung tried to show the need for all living beings to connect with something greater than themselves, even when the effort and obstacles seem enormous. Just as tiny snails are driven to make mysterious journeys, risking their shells every day on the dangerous sidewalk, so too do surfers ignore their own fragile “shells” each time they paddle out into the awesome power of the ocean.
This is the third year that Samsung has been partnering the WSL, applying its leading technology to the dangerous and dynamic sport, and inspiring athletes to spread their passion and dedication. Last year’s “We Are Greater Than I” campaign and 2014’s “Every Day Is Day One” won numerous awards at the Cannes Lions, D&AD Wood Pencil and Spikes Asia.