The move comes after the Galaxy S7 Edge outpaced its flat-screen sibling in terms of sales. Now the Korean tech giant is promoting the curvy screen as its premium smartphone lineup’s key identity.
Sources said the company has already started securing display panels in two sizes -- 5.1 inch and 5.5 inch -- from its own display-making unit Samsung Display, the world’s sole producer of double-edged screens.
For the latest Galaxy Note 7, the company has also launched a curved-screen version only.
The yield rate is key to the strategy.
In 2015 when the company adopted the curvy screen for the first time for the Galaxy S6 Edge, it failed to continue the sales momentum due to supply constraints.
“It was a heart-breaking experience,” said the company’s mobile chief Koh Dong-jin in August. “We have improved product quality enough to expand curved models.”