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Samsung Note 7 Battery Crisis May Exacerbate Its China Slide

Samsung’s Note 7 battery crisis may hurt the company’s effort to regain pole position in China, the world’s largest smartphone market.

The company’s Chinese business has been going down in the last two years, as it lacks a premium phone to compete with Apple AAPL +0.96% and Huawei for the attention of Chinese elites, while its mid-tier products are struggling to stand out from local rivals such as OPPO and Xiaomi.

Most of Samsung phones sold in China come from its A and J series, which sell for less than 3,000 yuan compared with the 6,000 yuan plus Note 7.

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