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Samsung has deals smartphones for different profiles of users this holiday season

Changing smartphone is always a great option to keep up with what is best in terms of technology, especially when good handsets are available with really special conditions. A global technology leader, Samsung Electronics offers opportunities for all consumer profiles with promotions Connected Samsung and Samsung in its rhythm , which distribute benefits that go beyond mobile.

Valid for appliances purchased between October 1 and November 30, promotion Connected Samsung offers a free Gear VR * to those who purchase a Galaxy S7, or a Galaxy S7 edge. Smartphones with the best settings of the year, they bring, among other features, the Dual Pixel technology, which ensures picture quality in photos recorded in low light, and IP68 certification **, confirming the resistance to water and dust.

In addition to the latest generation of devices and virtual reality glasses, the promotion will give consumers a lucky number to apply for one of two thousand units of the Gear Icon X, headset completely wireless with an integrated heart rate monitor and independent music player, which will be raffled at the end of the period ***.

Already promoting Samsung in its pace will distribute more than 50,000 phones **** wireless Level U Pro ear. To participate , simply purchase a household appliance Galaxy S6 or Galaxy A (2016) between October 1 and November 30. Aimed at those looking for a smartphone with different characteristics, the Galaxy Family (2016) brings features like fingerprint sensor before present only in luxury appliances, and also stylish design, combining metal and glass, making them stylish, beautiful and modern. In turn, the Galaxy S6 family keeps Samsung's tradition of offering what is most innovative in the market, including the unique curved display in the model Galaxy S6 edge and Galaxy S6 edge +.

"The smartphone is present at all times of the day-to-day consumer, whether during sporting, entertainment or work. For these promotions we think to offer our users the possibility of having access to a wider ecosystem Samsung products, and broaden your experience in the world of technology, such as virtual reality glasses Gear VR and the headphones the Level U Pro or Gear IconX "says Loredana Sarcinella, Senior Marketing Director of Mobile Devices Division of Samsung Brazil.

For the two promotions, the dynamic is simple: consumers who purchase any of the devices between October 1 and November 30 must record the invoice until December 15 at the official website ( www.samsungparavoce.com.br ) indicating the address delivery of Gear VR or Level U Pro. If the person is drawn with one of the Gear IconX units, the award will be presented at the same address.

Marketing

Disclosure of the two promotions happen through a new marketing campaign. In Connected Samsung communication occurs on the open TV (Rio and Sao Paulo) and nationally on TV closed by sponsoring different programs. The largest cities of cinema networks of São Paulo and Rio de Janeiro will also display the campaign. For TV, will be two films, initially highlighting the IconX, headset completely wireless, and following the Galaxy S7 and IP68 ** certification, which confers resistance to water and dust. Moreover, in the main capitals activation is through the Out of Home (OOH), also having inserts in digital media and point of sale.
As for promoting Samsung in its rhythm , the focus will be entirely in the online environment and point of sale.

* Limited to 57,000 units
** The IP68 certification attests that the phone is water-resistant for up to 30 minutes in up to 1.5 meters, and dust.
*** Disclosure of contemplated will be January 7.
**** Limited to 53,200 units

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