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Understanding the full value of influencer content for games (Games track - Playtime EMEA 2018)

Developers are spending $250m/year on influencers, yet little is known about the value of this channel. Hear our latest insights on attributing influencer content & what they mean for your strategy.

Speakers:
Tobias Knoke - Partner Development Manager, Google Play
Francesco Crovetto - Business Analyst, Google Play

#GooglePlaytime


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