[15 Years of TV Leadership] ② How Our TVs Underpin Our Lifestyles

 The TV, often the centerpiece of the home, is much more than just a device for content consumption. Televisions can showcase new functions in addition to setting the mood for the household with their aesthetic designs. By analyzing users’ lifestyle patterns and catering its new products and strategies to them, Samsung has long provided users with a range of attractive television choices to match their needs.

With its innovative television solutions, Samsung, the leader of the global TV market for the past 15 straight years, is realizing ‘A Better Normal’ in users’ actual lives. In part two of this series, Samsung Newsroom looks at how global trends and innovative products like Samsung’s television line-up have come to shape the very ways consumers live their lives.

How Lifestyle TVs Reflect Our Distinct Lives

Contemporary users spend a lot of time with their TVs. Thus, it is important that they select a TV that is a match for their individual lifestyle. According to its product development philosophy, which prioritizes ‘respect for all users’ preferences’, Samsung has developed innovations in fields ranging from screen design to user experience. And with Samsung opening the door to an era of more flexible and customizable lifestyle televisions, users no longer need to match their lifestyles to their TVs.

https://news.samsung.com/global/15-years-of-tv-leadership-2-how-our-tvs-underpin-our-lifestyles