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Mobile-review' s first impressions on Sony Ericsson's new products

Mobile-review have posted a very interesting article which talks about their first impression's on the new products Sony Ericsson announced on June 14th. I recommend reading this article (also by mobile-review on SE's current and future plans and strategies) before reading this article. This article is currently only available in Russian so I used babelfish to translate the article (it is readable). Here is the translation. Enjoy!

June products from Sony Ericsson - the first impressions

On 14 June company Sony Ericsson created new word in its history and announced immediately several models of telephones and accessories, with each at once the starting of products becomes ever more and more scale. This event became interesting due to the fact that the company showed its flag officer 2007-2008, namely model Sony Ericsson K850i. But, however, give let us describe about each product separately let us share with your impressions.


Sony Ericsson K850i

Model with the code name Sofia became known to wide public long before the official announcement, this new flag officer in the rule of products from Sony Ericsson, it leaves under brand CyberShot, which hints at the photographic possibilities.

The design of telephone is executed not in the style customary for the company, telephone does not have that round offed it is angular, which makes its appearance of rectangular, sharp and creates the impression of large volume. Both in the photographs and in the real life telephone always seemed me thick, to navskidku always counted it greater than the same Sony Ericsson K800i. To my surprise, this is optical illusion, and if we apply the same K800i, then you will see, that the thickness of housing K850i is less.

Size of telephone - y02khya8khy"mm, weight - 118 grams. For the comparison: Sony Ericsson K800i Has the size of y0'khya"khy8 mm, weight - 115 grams.

Model they attempt to name not simply flag officer, but also to emphasize its design, in particular, adapts slogan "State of the art performance". Model is produced in two color solutions - green and dark-blue (Luminous Green, Velvet Blue), moreover in both cases of the plastics of front panel black, and differs the edging of navigation key, plus the color of lateral insert. The sides of apparatus silvery only in the dark-blue version of housing, and here rear panel as is concluded in the transparent plastic, the base layer is uncommon for the telephones, but it is similar to a number of cameras from Sony. The quality of plastic good, especially this is evident on the black version of housing, it appears more winning, although dark-blue has its fascination. In all cases on the front panel, and it glossy, with the ease remain tracks from the hands.

The keyboard of telephone is executed not in the entirely usual manner, these are small rectangular keys, they are similar to those that we saw in Sony Ericsson T650i. Keyboard can produce impression too do not grow prettier, but it is completely convenient to work with it, it is comfortable. Navigation key is uncommon, since it is inscribed into the digital buttons, due to the fact that its edge they come out, it is also pleasant to work with it.

Rear panel not detachable, on the lower end is located standard Fast Port and here - the removed cover, this solution is nonstandard. Already under this cover, which has a catch, it is possible to find joint for SIM- map, slot for the maps of memory microSD/M2, and also fastening of storage battery, it is fixed by catch

Similar solution in the construction is convenient, since access to the map of memory is achieved in one contact, is supported "hot" replacement. It is required no adapters in order to put one or another type of the maps of memory, slot supports them and thus.

Screen in the model only is more than the same in Sony Ericsson K790i/K800i, its diagonal - 2.2 inches (earlier than 2 inches). The permission of screen - QVGA (2ya0khe20 of points), which makes it possible to show on the screen to 8 lines of text and to three official lines. With the smaller size of type are possible the mapping and the larger numbers of lines. Just as it is earlier, display reflects to 262000 it is color (TFT), it has the specular base layer, which makes its readability in the sun of high, increases viewing angles.

Similarly Sony Ericsson T650i, in this apparatus adapts mineral glass-, it protects display. Just as in Motorola RAZR2 V8, screen has three sensory zones, here are located contextual keys. Due to this solution in the company could reduce a number of buttons to one, now button OK, and also two soft- keys sensory. They work without any problems and are contextual, as this was also in all previous models for the usual buttons. A similar approach is interesting, since in the future it makes it possible to attain the savings of space and increase in the size of digital keys.

Apparatus has the built-in movement transducer, but in contrast to the previous models (W710i, W580i) it is used not as pedometer, but for determining the orientation of screen. In the gallery with the survey of photo or video the turning of telephone sideways indicates the automatic change of vertical orientation to the horizontal. At the given moment iPhone from Apple only has a similar functionality among its characteristics. Plus the built-in sensor is used in a number of the built-in games, in this apparatus there is one similar toy.

Storage battery in new type telephone, it lithium- polymeric with capacity 950 mAch (earlier than 930 mAch). On the statement of producer, the telephone ensures to 400 it is hour work in the standby mode and to 9 it is hour in the regime of conversation. Under the conditions of Moscow networks the mean time of the work of apparatus will be order 2 days with the medium load, here there are no striking differences whatever from Sony Ericsson K800i.

Camera. Producer attempted to attain the maximum similarity of the new flag officer of rule CyberShot to the usual cameras. Therefore on the right lateral side appeared the separate key for the connection of camera, the button of lock, the coupled key for volume control as before answers for the function of "zum" during the photographing and survey of photographs. To the innovations it is worthwhile to carry the lever, which makes it possible rapidly to be switched between the regime of the survey by photo, of video and the survey of the photographed material. The appearance of this lever made superfluous the presence of the additional keys above the screen for the access to the gallery as in Sony Ericsson K800i (key A- b).

Very objective of camera is located on the rear surface, it is covered by shutter, but physically it is located under the plastic of rear cover. Fears about the fact that this plastic will wipe, on it will appear scratch, and then the quality of photographs will fall, in my view, they do not have
special soil under itself. It is another matter that the surface it is necessary to rub from mud.

Beside the fact that the camera shch-megapiksel'naya, CMOS, is located xenon flash. Here there are no serious differences whatever from Sony Ericsson K800i, perhaps that a little increased the power of flash. Permission with the record by video - QVGA (30 frames per second).

The interface of camera is maximally similar on the same in Sony Ericsson K800i, basic difference became the appearance of pictures with examples with the selection of one or other regime or another of chamber operation (for example, in the regime "portrait" you you see face of girl). This is trifle, but it is maximally similar to the usual digital soap-boxes.

From the additional tuning it is worthwhile to note the selection of sensitivity, is a possibility of tuning the speed of the operation of regime BestPIC (rapidly or normally), i.e., its kind the version of sport survey. Analogously Sony Ericsson K810i is function PhotoFIX, it makes it possible for the obtained photograph to raise brightness and contrast, its kind the filters, which can be used and by using the built-in editor PhotoDJ.

Analogously Sony Ericsson K810i apparatus has designations of dark-blue color in a right number of digital keys, it is possible to rapidly change the regime of survey, to govern flash. Basic displacements over the menu of camera are accomplished with the aid of the sensory keys.

Formally it is possible to speak, that the camera on the quality not will be inferior the same in Sony Ericsson K810i, but its permission grew. To expect that the module of camera they will make considerably better up to the moment of sales of apparatus, does not stand.

Media. Analogous shityu smartfonam from Nokia in this apparatus for the first time appears division Media, in which are assembled both photographs and video. From this division it is possible to examine those, etc., interface maximally reminds the same for pleyera. For video appeared the possibility of its addition in blogi. With the starting of slide- show there is the possibility to select luminous effects (Rhythm&.Lights). For the first time in the telephone appeared function Photo Tag: you can mark photographs by your commentaries and achieve a search on it this function it is additional with respect to the creation of different albums, plus to the the standard Timeline View.

Walkman 3.0. In spite of explicit photographic component and the fact that in the usual not-.Walkman- products the company tries not to use the last versions of pleyerov, for the flag officer was made the exception. The new version of pleyera will be by us described in detail in the survey of device, until we note that the idea of main menu changed, it became in style Sony PSP, appeared the possibility of rapid creation ple1- it was sheet.

The new functions include Rhythm&.Lights, this peremigivaniye of keyboard into time to music, its kind musical indication. Analogous realization of function on Sony Ericsson T650i. Pleyer, in contrast to K800i, has a support TrackID. With the connection on USB it is possible to use MTP- protocol, i.e., Windows media Player 10 or 11.

Basic minuses, which distinguish telephone from Walkman- products, include the absence of the musical key (it it was in K800i), also in the complete set they go usual plastic head sets.

Other changes. Telephone entirely supports both EDGE and UMTS, including HSDPA. True, in it there is no IR- port, but it gradually dies off on many devices. In profile Flight Mode appeared the possibility of use Bluetooth. Version DRM became 2.0. Is added support Microsoft Exchange ActiveSync which makes it possible to use Push Mail, and to also remotely entire information PIM from the device. Folders in the client of electronic mail are not supported.

Smart Search - the analog of the same function from Samsung, with the collection of number in the standby mode telephone proposes the last numbers used or the names from the telephone book.

Platform of telephone. In the previous material we introduced the readers involuntarily into the error, speaking, that this apparatus was built on the platform Of ay00 (Ay and the program part Of ay00). In this question there is no final clarity, but according to all signs here is used platform A2 and its program embodiment Of a200 (if you have information, then we will be by it glad).

Prospects for telephone. The beginning of sales of this apparatus will begin during October, with cost on the order of 700 dollars. As the flag officer of rule the model appears and it attracts rather well attention. At the given moment this telephone they to the utmost extent compare with Nokia N95 as by only mass apparatus with the shch-megapiksel'noy camera. In my view, comparison not very correct, since form factor differs, cost, yes even Nokia N95 - smartfon. At the same time the analog it is possible to consider yet not declared Nokia N82, which has also shch-megapiksel'nuyu camera, the form factor of monoblock, wins by the presence of built-in GPS- receiver, Wi- fie and, furthermore, this smartfon. These two products will have similar cost and precisely they will become competitors on the market.

Remembering the output of the designer version K800 in the form K810i, it is possible to expect the repetition of history and here. With the difference in half a year or only more from the original product can appear the model with the truncated corners, which appears more air. Possibly, some characteristics will be improved, but here there is no clarity as yet and it cannot be.

It is important to understand that this product as flag officer is interesting and will draw plenty attention. The cost of telephone will change sufficiently dynamically with the presence of straight competitors, in Sony Ericsson already there is no that freedom of actions, that several years ago. Indeed Nokia focused attention on the products of company and he considers its as the its competitor, correspondingly, and lets out the products, which must on the equal compete. This is profitable for us, since the quality of models as a whole increases.


Sony Ericsson W910i (Shinobu)

Slogan for this slider selected by company, "Sophisticated playfulness". Formally model coincides in the filling with Sony Ericsson K850i, but there is a number of differences. Since this musical proposal, then company established here usual camera with the 2-megapiksel'noy matrix and without the auto-focus. At the same time, besides this, apparatus is remarkable by its sizes - 99.shchkhshch0khy2.shch mm, weight - 86 grams. These are very not bad sizes for UMTS- telephone, there are no similar models on the market practically at the given moment. If the necessity in UMTS is superfluous, then it is possible to look on Samsung U600.

The design of telephone several pryamougolen, but has its fascination. The quality of plastic not bad everywhere, with exception, perhaps, of digital buttons, they appear not well matched with the apparatus. There will accessibly be two color solutions - red and black (Hearty Red, Noble Black).

From the interesting special features it is worthwhile to note the catch, which fixes the cover of battery section, other special features apparatus does not have. Producer preserved above the screen of key A- b, they have the same designation as in Sony Ericsson K800i.

Screen in this model QVGA, but has a diagonal of 2.36 inches (against 2.2 inches in K850i). In spite of the standard storage battery Bst-39 with a capacity of 920 mAch, the period of the continuous playback of music grew to 20 it was hour.

The built-in movement transducer is used in many respects for control of musical pleyerom: thus, after outlining circle, you can include the random reproduction of music, by push to the right - move for one composition in the list, to the left - respectively, return conversely. In the previous models control was minimum, so, Sony Ericsson W580i it made it possible to include random reproduction and only.

The interesting chip, connected with this apparatus, is technology SensMe, it is build it pleyer Walkman 3.0. It suffices to select for you the melody, which maximally corresponds to your mood, whereas and telephone itself will compose the list of playback with similar compositions. It is required no preliminary actions, the analysis of contents of songs telephone carries out itself, without your participation.

Model will begin to be sold also during October, its cost being order 550-600 dollars. This is nemalen'kaya cost, but on the market not so there are many similar apparatuses, it can become it is popular in its price group. Basic competition will unroll between this apparatus and products from Samsung.


Sony Ericsson W960i

Musical version of this model as Sony Ericsson P1i, to speak about this apparatus separately something. The capacity of built-in storage is 8 Gb, is stilus, pleyer Walkman 3.0, but is supported completely control without stilusa, only by fingers (analogously W950i). I recommend to read survey Sony Ericsson P1i in order to understand that this apparatus represents from itself.
The beginning of deliveries during October, the cost of model will be order 800 dollars.


Sony Ericsson K530i

It is interesting that UMTS- version Sony Ericsson K550i the producer decided to position as low-order model. By apparatus functionally these telephones are very similar; therefore to dwell on the characteristics of telephone not we will be, that desire can read the appropriate survey on our site.


Sony Ericsson Z320i/Z250i

Two raskladushki for the female audience, them distinguishes modest functionality, but attractive design and external ikonki for the events, which substitute the presence of external screen. It is sufficiently attractive with the cost from 140 to 200 dollars of model, although they do not strike imagination.


Accessories

We separately will write about each of the announced accessories; therefore I will here stop only at Hge-100, set, that has built-in GPS- receiver. Nourishment is achieved from the battery of telephone, what is already plus. The list of the supported apparatuses includes all contemporary telephones of company, moreover immediately is added this application as Sport Tracker (it is analagous to how it there is on Sony Ericsson W580i). The cost of this solution from Sony Ericsson will be order 150 dollars, which is relatively dear, but it is completely acceptable against the background of other external GPS- receivers.








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