The Sony Ericsson Mc700i concept

This concept popped up over at se-nse yesterday. It is quite interesting and reminds me of those stick shaped Nokia L'Amour phones. This design is dated December 2005 making it really old and good for it's time. Honestly, I would never use these stick designs. Haier made many devices calling them pen phones. Also, the "Mc" is just too McDonald's for me.