Sony Ericsson launches new Cyber-shot micro site

Do I smell the K850 being prepared for launch? Sony Ericsson launched a new micro site featuring all of their Cyber-shot K series phones which includes the K550, K800, K810 and the 5 mega pixel K850. Each phone has it's own sections and their are little demos demonstrating the special camera functions. Nice little site but I would have liked some sounds or background music.