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Samsung, LG, KDDI gain on new Google system

SEOUL -- Samsung Electronics Co., the world's second-largest mobile-phone maker, LG Electronics Inc. and KDDI Corp. rose in Asian trading after they joined Google Inc.'s plans to create a new handset operating system.
Samsung rose 3.8 percent, the biggest gain in more than a week, to 548,000 won at the close of trading in Seoul. LG Electronics, Asia's second-largest handset maker behind Samsung, climbed 8.9 percent, while KDDI, Japan's second-biggest wireless- phone operator, gained 1.9 percent.

Google, owner of the world's most popular Internet search engine, Monday announced an alliance to make a mobile-phone operating system code-named "Android" that will help the company expand beyond Web searches on personal computers. The partnership may boost Google's advertising revenue from mobile phones, which outsold PCs by more than four to one last year. "The initial makers of the phone will likely have a marketing advantage and Google may help boost brand recognition," said Cho Sung Eun, an analyst at Mirae Asset Securities Co. in Seoul. " Still, it remains to be seen whether it will have a direct impact on earnings as the phones can be made by many other producers."

"Android" will be based on the open-source Linux software, allowing phones and services to be customized by different manufacturers and operators. Phones using the software will be available by the second half of 2008, Mountain View, California- based Google said.

The 34-member Open Handset Alliance includes phone carriers such as China Mobile Ltd., NTT DoCoMo Inc. and Sprint Nextel Corp. Motorola Inc. and High Tech Computer Corp. are among mobile-phone makers joining the group.

"In the medium term, we believe this announcement will have a positive impact on handset replacement rates," Credit Suisse Group analysts including Michael Ounjian wrote in a report Monday.

Samsung is planning to introduce phones using Google's operating system in the second half of next year, James Chung, a spokesman at the Suwon, South Korea-based company, said by telephone Tuesday. The number of models and the price haven't been decided, he said.

LG is targeting to release a model with the Google system in the second half of 2008, Judy Pae, a spokeswoman at the Seoul- based company, said Tuesday.

Taoyuan, Taiwan-based High Tech, which makes handsets using Microsoft Corp.'s Windows operating system, Tuesday said it will produce "at least" one model of the mobile phone using "Android" in the second half of 2008.

Software developer Aplix Corp., which joined the alliance, jumped 17 percent, or the daily limit of 30,000 yen, to 202,000 yen on the Tokyo Stock Exchange.

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