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Sony Ericsson Content Awards 2008 open for submissions

Showcasing outstanding achievements in mobile content development, the Sony Ericsson Content Awards 2008 are open to all developers who have created content, applications or services for Sony Ericsson mobile phones. Submission is via the new web site www.sonyericsson.com/contentawards and below is an overview of the competition and award categories. You'll also find the Developer World team sharing their expertise in blogs on the new web site.



Submission now open until November 30, 2008
The Sony Ericsson Content Awards 2008 are open to all market-ready applications, games, graphics and services created for Sony Ericsson mobile phones by any third-party development company.

All content for Sony Ericsson Java™ Platform 7 (JP-7), JP-8, UIQ 3 and Window® Mobile phones will be considered – which includes phones such as the W890 Walkman™, C902 Cyber-shot™, G900 UIQ-3-based phone and the Sony Ericsson XPERIA™ X1 – and don't forget about using technologies such as the Sony Ericsson Themes Creator tool, Adobe® Flash Lite™ and Project Capuchin.

Submission is open until November 30, 2008 via the Sony Ericsson Content Awards website www.sonyericsson.com/contentawards. Finalists will be selected in December and the 2008 winners will be announced in an official online ceremony on in February 2009.

Categories
This year, the award categories are broader to inspire imagination and greater innovation. The judging panel of industry experts will evaluate the submissions in each of the categories below based on ease of use, entertainment factor, innovation, look and feel, uniqueness, creativity and audio performance:

Being Productive
When you're on the move it's important to be able to take your office with you. Transcending traditional smartphone functions, today's end-users require email, Web, document editing or anything that will make working while on-the-go easier.

Going Green
Everyone is doing their part to help the environment. Whether keeping track of carbon footprints, sourcing that new must-have green product or saving power, today's mobile phones can play an integral role in helping our planet.

In-Car applications
Being on-the-go also means being responsible when behind the wheel of a car. You can create content and services that enhance the in-car user experience as well as safety benefits. Visit www.sonyericsson.com/car for inspiration.

Mobile Entertainment
Today's consumers use their mobile phones to experience the latest in digital entertainment – whenever and wherever they want it. From imaging and video, to music and gaming, the Web and beyond – some of the most captivating entertainment experiences are being experienced on Sony Ericsson mobile phones.

Lifestyle Experiences
Today's demanding and dynamic lifestyles require phones that are fast and smart enough to keep up with consumers. From managing schedules, to commerce and social connections – people need the right content to never miss a single opportunity that life has to offer.

Themes & Graphics
Before millions of end-users can truly unleash the power of their mobile phones, they must first be inspired by the intuitive and innovative designs that allow them to personalize their experience. By harnessing the power of themes and graphics, developers can make it incredibly easy and entertaining for consumers to get the most out of their mobile phones.

XPERIA X1 Panels
Sony Ericsson is challenging developers and content creators to develop XPERIA panels for the Sony Ericsson X1 phone using the new the Sony Ericsson Beta SDK for Windows Mobile® 6.1. Featuring a dynamic touch screen, the X1 phone displays nine XPERIA Panels simultaneously and they expand to show a group of short-cuts, whole applications, web services or whatever your imagination comes up with.

Prizes
In addition to receiving the 2008 winner's symbol, the winner of each category will get an exclusive "behind the scenes" two day workshop at Sony Ericsson's development site in Lund, Sweden. The winners' will be able to present their company and winning content to Sony Ericsson managers and decision makers as well as meet key members of Sony Ericsson's Research & Development teams.

Content Awards website with Developer World team blogs
Throughout the year, the Sony Ericsson Content Awards web site will be updated with profiles of the finalists and judges, and you can read additional information, including content creator bios, partner success stories and blogs posted by the team behind Sony Ericsson Developer World.

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