The Russian market consoles

Prominent Analyst Firm J'son & Partners introduced a new analytical report on one of the most active segments of the Russian market entertainment and games - the market game consoles. Thus, according to the document, the first peak of popularity of game consoles in Russia took place in the mid-90's, when the efforts of companies such as Steepler, BUKA Entertainment legitimate game console market volume reached 60 million dollars. But after the 1998 crisis, they have gone into the shadow economy and for nearly a decade has been a source of income of Russian piracy.

Nevertheless, by 2006 the market rose to 79.9 million marks in the U.S..

The ratio of market shares of key platforms, PSP, PS3, PS2, Xbox, Xbox360 now looks like this:

Thanks to a big difference in the prices of games for consoles and PC games (40 + and 8 + USD, respectively), the market for consoles far below the volume market of computer games. J'son & Partners appreciates the current ratio of market segments in 2008 as 20% to 80%, respectively.

J & P insists that one of the key factors affecting market development of gaming consoles is piracy. Since 2007, active measure to combat piracy have been introduced power in the region, causing a drop in the volume of retail sales of counterfeit products and increased Internet piracy. Local retailer and Internet providers often enter into a «gentleman» agreement on combating illegal services and products, however, in parts of the level of penetration of piracy at retail and online piracy remains fairly high at around 65% and 83% respectively.

According to a study by J & P, there is a threat to face the world economic crisis will affect market growth and limit the target audience. Nevertheless, a number of responses, such as lowering prices, localization of products, development of local production and sales, will be sufficient to achieve the objectives of key players in the market.